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September 11, 2024

Expected Impact of AI on Retail Media Strategy According to US Agency/Marketing Decision-Makers, July 2024 (% of respondents)

Note

Data was provided to EMARKETER by Quartile.

Methodology

Data is from the September 2024 Quartile report titled "Retail Media Pulse: Insights and Outlook" conducted by NewtonX. 153 US marketing and agency decision-makers were surveyed online by NewtonX during July 8-25, 2024. 70% of respondents worked for companies with annual revenues of $10 million+. The respondents included agency decision-makers (n=55), marketing decision-makers (n=56), and brand owners (n=42). Quartile is a retail media optimization company.

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Marketers expect AI to improve retail media recommendations 5 charts on what marketers want from retail media partners

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Expected Impact of AI on Retail Media Strategy According to US Agency/Marketing Decision-Makers, July 2024 (% of respondents)

Publication Date

September 11, 2024

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Marketers expect AI to improve retail media recommendations 5 charts on what marketers want from retail media partners

Topics

Personalization Artificial Intelligence (AI)Retail Media United States

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