A spike in consumer interest, changing social expectations, and perception has brands and retailers leaning into men's fragrances. "The days of guys only wanting a classic, masculine scent are gone," said Sarah Armstrong, associate content manager at Axe US."Guys are looking for excitement in the fragrance category, wanting to explore new scent cues," she said. "For example, we've seen more gourmand, sweet fragrances come to market over the last few years."
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Become a ClientCryptocurrency exchange Kraken announced the public launch of Kraken VIP, a service akin to a private crypto bank for investors with a $10 million average balance or $80 million in annual trading volume. Crypto is tapping the ultra-luxury market with benefits and exclusivity that have been the domain of private banks and high-end credit cards. This new frontier for crypto should incite traditional financial providers to evolve their UHNW offerings to meet rising experiential expectations.
The share of rental applicants who are more than 90 days delinquent on student loans increased from 15% in January 2025 to 32% in May, according to a just-released TransUnion report. Credit score data reflects these delinquencies, with lower-scoring consumers faring the worst. Consumers’ struggles with student loan repayments highlight a problem for financial institutions (FIs) on the hook for private-loan defaults. And as consumers delay expensive financial decisions like buying a house in favor of reducing student loan debt, demand for credit like mortgages and auto loans will suffer.
Canada’s big banks exceeded expectations for the 2025 fiscal year as capital markets and wealth management carried results. But economic uncertainty loomed over results. Adverse trade policy and a cooling labor market were hot topics, and there are risks of consumer credit stress. Threats to Canada’s economic wellbeing abound, which will trickle down to banks’ businesses. In the meantime, restructuring will likely distract management teams, slowing response to changing business conditions.
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31% of US SMB marketers and business owners use AI-driven design or layout recommendations to optimize landing pages, according to a June 2025 survey from Ascend2 and Unbounce.
On today’s podcast episode, we discuss how AI has already changed search, whether Google is in a better or worse position today because of AI’s rapid rise, and how AI will transform search in the next 6–12 months. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Jacob Bourne. Listen everywhere, and watch on YouTube and Spotify.
61% of Gen Z shoppers used AI tools to help with a purchase in the last year, according to a September 2025 survey from PayPal.
This year’s Cyber Five brought in record sales, but it’s still unclear how consumer spending will unfold through the rest of the holiday season and into the new year. Shoppers are moving in different directions based on their financial stability, and many are starting their holiday buying weeks earlier. Coming out of the gate with strong value and consistent messaging is paying off early, but brands must keep that energy going as the season stretches and shifts.