Creator marketing has evolved from a nice-to-have resource for generating buzz to an essential part of a retailer’s commerce strategy. Gap Inc. serves as a prime example.
Despite the noise around agentic commerce, discovery isn’t fully automated. Consumers may encounter products through digital platforms, but they aren’t yet handing over curiosity or preference-setting to AI.
McDonald's leads all US food and grocery sites and apps with 57 million unique visitors, outpacing DoorDash (52.8 million) and nearly doubling the top traditional grocer Kroger (31.3 million), according to November 2025 data from Comscore.
This FAQ covers what marketers and retail strategists need to know heading into 2026.
This FAQ addresses the fundamentals of mcommerce and the trends shaping 2026.
This FAQ addresses how AI fits into customer experience strategy in 2026.
With US retail media ad spend hitting $60.32 billion in 2025, retailers and advertisers alike are exploring how non-endemic partnerships can expand reach, unlock new revenue streams, and deliver relevant advertising experiences to shoppers.
Social commerce has moved beyond a trend or an experiment and become a real part of how people are shopping today. “What started as discovery and inspiration has now become shoppable, immediate, and increasingly transactional, often in a single sitting,” said our analyst Suzy Davidkhanian on a recent episode of “Behind the Numbers.”
Falling abandonment rates before the holidays reflect resilient consumer spending.
Restaurant industry sales will inch up 1.3%, but only chains with clear value and identity will win.
CPG firms are raising prices where they have to while cutting prices with promos elsewhere to address shopper revolt.
Secondhand sales accounted for over 10% of fashion spending in January as interest continues to rise.
Economic turbulence and global uncertainty haven't stopped Valentine's Day spending from reaching new heights as it takes on unique cultural significance.
This FAQ examines how the D2C model has evolved and what brands must do to make it profitable in 2026.
Retailers can now pay to surface products alongside AI recommendations in high-intent moments.
Fines and tax probes test regulators’ limits, but its market grip remains firm.
Zelle far outpaced other P2P rivals, suggesting its bank-based advantages endure.
Fintechs trying to assess BNPL and loan risk for subprime populations now have a new tool.
Gaming’s 42% jump and ChatGPT’s ad push signal a 2026 reset.