NBCU and Macy’s deal highlights live events as crucial opportunities: Advertisers reach massive audiences through events like the Macy’s Thanksgiving Day Parade.
Disney-WBD streaming bundle sees strong retention: 80% of subscribers stay after three months, outperforming Netflix in that regard.
Chegg is suing Google, claiming AI Overviews steal its content and cut its traffic. The case highlights fears that AI-driven search is eroding content creators’ business models.
64% of US ad buyers expect to focus somewhat or significantly more on cross-platform measurement in 2025, according to a December 2024 IAB survey.
On today’s podcast episode, we discuss Meta’s AI plans, the real story behind Snapchat’s growth, and how Pinterest has evolved. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Editor of Briefings Daniel Konstantinovic, and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.
With Facebook’s ad growth slowing, Meta is paying influencers to revive the platform—but can cash alone compete with TikTok and Instagram’s cultural dominance?
Post-relisting, TikTok skyrocketed past US rivals in downloads, reclaiming its dominance while RedNote, once a rising competitor, struggles to keep users.
Its Real-Time CDP Collaboration platform offers a secure, AI-enhanced way to activate first-party data while staying compliant in an evolving privacy landscape.
As the clock ticks on a required sale, regulatory risks could upend ad strategies and force brands to pivot.
11% of worldwide website ad spend went to made-for-advertising (MFA) sites in Q3 2024, according to Pixalate.
Broadly, curation routes ad dollars toward a smaller pool of auctioned ad inventory with a unifying characteristic or set of characteristics.
Meta’s EU Marketplace ad change shifts power to regulators: The company will allow rivals to buy ads on Marketplace in compliance with EU rules
AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.
Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit’s user growth fell short of expectations, sending shares down 14% after hours.
Amazon expands Prime Video’s sports portfolio with NBA deal: The addition will boost its live sports offering and create new opportunities for advertisers to run cross-league campaigns.
Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group
Thomson Reuters’ victory over Ross Intelligence sets a major legal precedent, challenging AI firms like on their use of copyrighted data for model training
Super Bowl viewership likely slipped: Taylor and Trump probably weren’t enough to top last year’s 123.7 million viewers.
Fox acquires Red Seat Ventures: As audiences shift from traditional TV, The company is expanding its digital-first media push.
Pinterest’s AI-driven ad strategy and shopping expansion drive Q4 growth: Revenue surges 18% YoY as Gen Z engagement and ad performance improve.