71% of US marketers say establishing ethical and privacy standards should be the top priority when preparing for a future where consumers delegate tasks to AI agents, according to an October 2025 survey from the Association of National Advertisers and The Harris Poll.
Newsletters are becoming creator power centers; onfluencers owning their audiences is reshaping how they monetize—and how brands leverage those audiences.
An $8 GPT-5.2 Instant tier boosts use limits, adds memory, and tees up ads to offset soaring genAI costs.
ChatGPT will begin testing ads, but while its massive userbase positions the platform to deliver ads to engaged audiences, brands must weigh the risks.
The retailer’s leadership reshuffle signals a long-term bet on agentic commerce and faster, AI-fueled retail.
GenAI adoption gap: Most teams use AI on the surface; without access to company data, it drafts fast but can’t do real work.
As bots strain its servers, the platform turns its content into a revenue stream.
IAB's framework helps cautious brands—but without mandates, deceptive actors stay unchecked.
Nearly two-thirds of worldwide marketers (64%) say reduced use of traditional search engines like Google will be the top AI-driven shift impacting digital advertising over the next few years, according to a September 2025 survey from Funnel and Ravn Research.
"Retail and growing a business today relies a lot more on developing alternative revenue streams and brand building that goes far beyond the typical selling products at a good price," said our analyst Blake Droesch during a recent “Behind the Numbers” podcast recorded live at the National Retail Federation's (NRF) 2026 Big Show.
AI deepfakes are sparking a global crackdown after Grok’s explicit content scandal triggered UK probes and stricter safeguards--raising governance stakes for AI tools.
China’s Q4 spending reinforced platform consolidation, as advertisers concentrated budgets on large platforms with data, scale, and commerce integration.
The growing role of AI in shopping is forcing retailers to rethink discovery and decision-making. Walmart, for example, is embedding its ecommerce capabilities into external AI assistants like Google’s Gemini. Meanwhile, Amazon is keeping AI-led discovery and decision-making inside its own ecosystem with tools like Rufus.
This FAQ addresses what marketers need to know about AI chatbots as adoption increases in 2026.
AI companions present ad potential through high trust and engagement, but safety and regulation pose real risks to advertisers.
Messy product data and system silos are stalling its plan to monetize ChatGPT through AI-driven commerce
The best user acquisition strategy isn’t more money—it’s faster testing, tweaking, and deploying.
With deep data access and reasoning, Gemini may shift influence from clicks to AI-curated decisions.
With Slackbot and Claude CoWork, Anthropic leans on embedded AI to reshape workflows and expectations