Google’s Universal Commerce Protocol promises a common standard for agentic commerce. But AI-driven checkout will remain small for the foreseeable future, keeping the focus on how AI influences discovery rather than where transactions are completed.
Social, genAI, and microdramas surge, showing where consumer spend—and ads—are headed.
This FAQ explores the agency ecosystem, the forces reshaping it, and what marketers should consider when evaluating agency partners.
Young people overwhelmingly confide in chatbots even as questions around safety and mental health risks mount.
Amazon bets on AI health guidance paired with doctor access—something ChatGPT and Claude don’t offer.
Apple bundles pro apps, Adobe’s AI turns docs into decks and podcasts for marketing workflows. Read online
AI tools are now shaping real shopping decisions, not just aiding product discovery or big-ticket buys.
YouTube CEO vows to fight AI slop while rolling out deepfake tools, hoping creators can use genAI without damaging trust.
OpenAI’s ad model positions chatbot ads as influence plays—not click engines—forcing marketers to rethink metrics.
AI firms worked Davos to stay top of mind with their biggest customers, pitching enterprise readiness before deals are decided.
54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing why Dr. Google will give way to Dr. ChatGPT in 2026 and how Americans will increasingly use AI for mental health therapy and support this year. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, and watch on YouTube and Spotify.
71% of US marketers say establishing ethical and privacy standards should be the top priority when preparing for a future where consumers delegate tasks to AI agents, according to an October 2025 survey from the Association of National Advertisers and The Harris Poll.
Newsletters are becoming creator power centers; onfluencers owning their audiences is reshaping how they monetize—and how brands leverage those audiences.
An $8 GPT-5.2 Instant tier boosts use limits, adds memory, and tees up ads to offset soaring genAI costs.
ChatGPT will begin testing ads, but while its massive userbase positions the platform to deliver ads to engaged audiences, brands must weigh the risks.
The retailer’s leadership reshuffle signals a long-term bet on agentic commerce and faster, AI-fueled retail.
GenAI adoption gap: Most teams use AI on the surface; without access to company data, it drafts fast but can’t do real work.