Creative and content production tops the list of martech areas marketers expect AI to disrupt most, cited by 27% of UK and North America respondents, according to a November 2025 survey from StackAdapt and Ascend2.
WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.
Agency consolidation is accelerating workforce cuts; Omnicom and IPG reduced 8,200 roles last year, as merger synergies and AI adoption reshape operations.
New AI capabilities add clinician-vetted, empathetic guidance for women—the predominant segment of its user base.
Travelers’ new agentic voice service hints at the future of customer service.
The purported damage depends on bank scale and type of technology investments.
Integrated AI promises scale and speed—if brands trust the data-sharing tradeoff.
64% use them, normalizing instant, personalized answers that brands must soon match to stay relevant.
Meta locks in a five-year supply of AI compute power, enabling speedier advancements in AI and creative development.
Consumer trust drops as brands boost spend, risking ROI by chasing production scale over authenticity.
It refuses unlimited DoD access, risking action from the Defense Secretary as AI ethics collide with military demands.
Sky-high operational costs are pushing ChatGPT and its rivals toward ads, while Koah is betting survival hinges on monetizing scale.
The fintech tempers its expectation for AI in payments in the short term.
The platform is introducing ChatGPT ads for merchants as it looks to become the go-to partner for agentic commerce.
“Returns are in, brands are sharing how the holidays really performed on investor calls, and before we know it, we're going to start planning for the next cycle,” said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail.” As retailers wrap up their analysis of the 2025 holiday season and begin planning for 2026, here’s how consumer behaviors are evolving across channels and what this means for future holiday strategies.
Deep Galaxy AI integration may shift behavior toward AI-led discovery and commerce.
42% of UK/US B2B tech CMOs say declining performance from traditional search channels is driving them to adapt for generative engine optimization (GEO) and zero-click search, tied with the 42% who say AI is changing how buyers discover and evaluate brands, according to a December report from 3Thinkrs.
OpenAI teams with BCG, McKinsey, Accenture, Capgemini as AI shifts from pilots to integration.
94% of users think they encounter genAI online, but just 44% can spot it, fueling the need for labels and tougher brand transparency.
The tool lets brands spin 30-second tracks from text, photos, or videos, threatening stock libraries and startups.