OpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.
Meta’s test underscores a fight to own high-intent discovery and loyalty.
New studies show the limitations of relying on AI tools for health answers. Platforms must tighten safeguards and educate users on smart prompting.
It’s unlikely to pull users from ChatGPT, but it could increase pressure on tech giants to safeguard user data and avoid overhyping their AI’s medical advice capabilities.
Chatbots and creators become go-to mental health supports for Gen Z as barriers to traditional care persist.
AI-optimized non-skip ads promise full views, but success hinges on premium creative, not forced frequency.
44% of retail executives worldwide expect gen AI to weaken brand loyalty by shifting consumer choice toward value and fit over brand recognition by 2026, according to a January report from Deloitte.
While Amazon's Alexa, Apple's Siri, and Google Assistant dominated the 2010s, AI-native voice interfaces like ChatGPT's Voice Mode now set the standard for conversational fluency.
While categories like payments, back-end infrastructure, and in-store systems remain relevant, AI has emerged as a defining force in retail tech for 2026.
Only 6% of marketers have fully deployed AI into workflows. Data silos and weak ROI proof stall progress.
Automation is becoming programmatic’s second engine, as PubMatic’s latest results highlight early traction from agentic AI tools.
Claude hits No. 1 on iOS as some users ditch ChatGPT, turning AI policy into market leverage.
Its automation pitch at MWC targets telecom cost pressure, not layoffs, tying AI to reliability and revenue protection.
79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.
Most Americans are wary of AI, but regular users show far higher trust, proving comfort grows with experience.
Brands battle higher UX demands while inconsistent messaging blunts personalization.
Cash App drove growth in Q4, but Dorsey opts for AI over higher headcount.
Heightened oversight could alter behavior, affecting time spent and ad exposure
Creative and content production tops the list of martech areas marketers expect AI to disrupt most, cited by 27% of UK and North America respondents, according to a November 2025 survey from StackAdapt and Ascend2.
WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.