ChatGPT drafts, Claude validates, Gemini creates, DeepSeek checks. The edge isn’t new models. It’s moving work faster by wiring the right tools together.
This FAQ examines how email marketing is evolving in 2026, what challenges marketers face, and why the channel remains essential for brands that want direct access to their audiences.
PubMatic addresses publisher concerns with AI Insights, a tool that reveals buyer, DSP, and inventory trends to clarify where demand and value move.
Testing ChatGPT ads will cost you; OpenAI's $200,000 minimum upfront ad buys are expensive, but these ads may become commonplace in due time.
Gen Z adopts AI fast but worries it trades convenience for weaker thinking—raising stakes for how brands position AI tools.
OpenAI still anchors enterprise AI spend, but Anthropic’s rapid adoption signals a clear shift toward shared model dominance.
Revenues top expectations, but heavy OpenAI dependence rattle investors.
60.9% of US marketers prioritize generative insight summaries as their top AI enhancement for next-gen marketing mix modeling (MMM), nearly double the share focused on dynamic learning features, according to an October 2025 survey from EMARKETER and Rakuten.
WPP Production is centralizing execution to serve today's always-on world of content creation.
Studies link higher AFib detection to watch wearers, strengthening wearables’ medical case.
On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.
Brands can create fast, but slow approvals mean 67% miss viral moments—and competitors win the attention race.
71% of US marketers say establishing ethical and privacy standards is the top step for preparing for AI agent-led commerce, according to an October 2025 survey from ANA and The Harris Poll.
After years of digital acceleration, US retailers are heading into 2026 facing a more complicated reality. Tariff-related cost pressures still exist, retail media is maturing from experimentation to discipline, and AI is moving from back-end efficiency to front-of-house influence. Across all three forces, one theme is emerging for retail leaders: The physical store is becoming more, not less, central to how retailers protect margins, influence decisions, and differentiate experiences.
AI platforms’ long-held anti-advertising stance changed in January 2026. The rising cost of competing in AI has forced OpenAI and Google to launch AI ad pilots, and other platforms will likely follow suit. But advertisers may not be the winners in this gold rush.
Gen Z trades data for personalization; bland targeting threatens trust and long-term spend.
More than one-third of Gen Z and millennials turn to AI for stigma-free support.
CEO neutrality carries brand risk; OpenAI and Anthropic leaders’ cautious political responses are an illustration of how hedging on values can erode trust rather than protect it.
Apple’s rare mega-acquisition shows urgency, marking its push beyond chatbots toward private, nonverbal AI baked into wearables.
Banks’ AI fantasies collide with reality.