44% of retail executives worldwide expect gen AI to weaken brand loyalty by shifting consumer choice toward value and fit over brand recognition by 2026, according to a January report from Deloitte.
79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.
Most Americans are wary of AI, but regular users show far higher trust, proving comfort grows with experience.
Brands battle higher UX demands while inconsistent messaging blunts personalization.
Cash App drove growth in Q4, but Dorsey opts for AI over higher headcount.
Heightened oversight could alter behavior, affecting time spent and ad exposure
Creative and content production tops the list of martech areas marketers expect AI to disrupt most, cited by 27% of UK and North America respondents, according to a November 2025 survey from StackAdapt and Ascend2.
WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.
Agency consolidation is accelerating workforce cuts; Omnicom and IPG reduced 8,200 roles last year, as merger synergies and AI adoption reshape operations.
New AI capabilities add clinician-vetted, empathetic guidance for women—the predominant segment of its user base.
Travelers’ new agentic voice service hints at the future of customer service.
The purported damage depends on bank scale and type of technology investments.
Integrated AI promises scale and speed—if brands trust the data-sharing tradeoff.
64% use them, normalizing instant, personalized answers that brands must soon match to stay relevant.
Meta locks in a five-year supply of AI compute power, enabling speedier advancements in AI and creative development.
Consumer trust drops as brands boost spend, risking ROI by chasing production scale over authenticity.
It refuses unlimited DoD access, risking action from the Defense Secretary as AI ethics collide with military demands.
Sky-high operational costs are pushing ChatGPT and its rivals toward ads, while Koah is betting survival hinges on monetizing scale.
The fintech tempers its expectation for AI in payments in the short term.
The platform is introducing ChatGPT ads for merchants as it looks to become the go-to partner for agentic commerce.