44% of retail executives worldwide expect gen AI to weaken brand loyalty by shifting consumer choice toward value and fit over brand recognition by 2026, according to a January report from Deloitte.
While Amazon's Alexa, Apple's Siri, and Google Assistant dominated the 2010s, AI-native voice interfaces like ChatGPT's Voice Mode now set the standard for conversational fluency.
While categories like payments, back-end infrastructure, and in-store systems remain relevant, AI has emerged as a defining force in retail tech for 2026.
Only 6% of marketers have fully deployed AI into workflows. Data silos and weak ROI proof stall progress.
Automation is becoming programmatic’s second engine, as PubMatic’s latest results highlight early traction from agentic AI tools.
Claude hits No. 1 on iOS as some users ditch ChatGPT, turning AI policy into market leverage.
Its automation pitch at MWC targets telecom cost pressure, not layoffs, tying AI to reliability and revenue protection.
79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.
Most Americans are wary of AI, but regular users show far higher trust, proving comfort grows with experience.
Brands battle higher UX demands while inconsistent messaging blunts personalization.
Cash App drove growth in Q4, but Dorsey opts for AI over higher headcount.
Heightened oversight could alter behavior, affecting time spent and ad exposure
Creative and content production tops the list of martech areas marketers expect AI to disrupt most, cited by 27% of UK and North America respondents, according to a November 2025 survey from StackAdapt and Ascend2.
WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.
Agency consolidation is accelerating workforce cuts; Omnicom and IPG reduced 8,200 roles last year, as merger synergies and AI adoption reshape operations.
New AI capabilities add clinician-vetted, empathetic guidance for women—the predominant segment of its user base.
Travelers’ new agentic voice service hints at the future of customer service.
The purported damage depends on bank scale and type of technology investments.
Integrated AI promises scale and speed—if brands trust the data-sharing tradeoff.
64% use them, normalizing instant, personalized answers that brands must soon match to stay relevant.