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EMARKETER

AI search ad spending will climb with consumer adoption

Article by Peter Clark  |  Jun 30, 2025
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AI search ad spending will climb with consumer adoption
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Artificial Intelligence (AI)
United States
AI Search Will Gain Share of Search Ad Budgets as Consumer Adoption Grows, (billions in US AI search ad spending and % of total search ad spending, 2025-2029)
E-Mail ChartDownload

Key stat: US advertisers will spend $25.9 billion on AI search ads in 2029—13.6% of all search ad spending, up from just 0.7% in 2025, according to EMARKETER's May forecast.

Beyond the chart:

  • 38% of US adults use AI search summaries for half or more of searches, according to February data from YouGov.
  • 29% of non-AI users identified a preference for dealing with real people over AI as the reason they never use AI search tools, per December 2024 data from Pearl.

Use this chart: Marketers can use this data to futureproof their search efforts by jumpstarting AI search initiatives now in preparation for widespread adoption. They can also begin to identify best practices for how to reach target audiences in AI search channels.

Related EMARKETER reports:

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