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CPG

On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.

Kroger and Albertsons look to merge: A deal would create a supermarket giant that would be better able to compete against Walmart.

A proposed rule would make it easier to reclassify gig workers as employees: That could have severe repercussions for DoorDash, Amazon, Uber, and countless others that rely on the gig economy.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss Amazon's ambitions in the grocery space, how it's leveraging Amazon Fresh and Whole Foods, and whether the ecommerce company could become the biggest seller of digital groceries. Then for "Pop-Up Rankings," we rank the top four tech innovations giving Amazon an advantage in grocery. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Andrew Lipsman.

We take a look at how the partnership has evolved in the five years since Amazon’s acquisition.

The top five digital grocers in the US will capture 67.2% of the country’s grocery ecommerce sales in 2022. That figure will rise slightly over the next two years, with leaders Walmart Inc. and Amazon growing their shares by about 1 percentage point each.

Last week, thousands of consumer packaged goods (CPG) and grocery leaders gathered at Groceryshop 2022, including our own chief content officer Zia Wigder and analyst Andrew Lipsman.

Plant-based meat sales are declining: While rising prices are causing some consumers to trade down to cheaper proteins, there’s still plenty of interest in alternatives to animal products.

Drizly is the latest company to roll out an ad network: The Uber-owned alcohol delivery service’s ad products may enable advertisers to run finely targeted multimedia campaigns.

Click and collect’s share of digital grocery is growing. This year, the fulfillment method will account for 36.8% of US grocery ecommerce sales. Come 2026, that figure will rise to 40.6%.

The top product category for US luxury buyers is footwear, followed by handbags and leather goods, cosmetics and beauty products, and fragrance. Less than one-third of these shoppers bought accessories such as eyewear, jewelry, and watches in the past year.

While discretionary sales of pet products suffered in the first half of 2022 due to inflation, sales of food and wellness products remained strong.

Instacart looks to extend its technological reach: At the same time, it also plans to focus most of its IPO on employees’ share to help it retain and attract talent.

Since May 2022, online grocery prices have risen faster than those of any other ecommerce category, per Adobe’s Digital Price Index. In July, the year-over-year price change for online grocery reached 13.4%, a record high for the year.

Grocers seek to make inroads with lower-income consumers: Walmart, Albertsons, and BJ's Wholesale Club are among the retailers eyeing the sizable customer segment.

Starbucks’ reinvention plan leans on China for growth: The company ignores the threat of lockdowns as it pursues aggressive international expansion.

Prime Day is Amazon’s biggest sales event, but it offers other retailers a boost as well. This year, 44% of Prime Day digital buyers in the US considered shopping only on Amazon, while 32% checked out Walmart and 24% browsed Target as well.

Nearly 50 million people are still working from home as of July, according to The NPD Group. But many companies are calling their employees back to the office.

Grocery ecommerce has permanently accelerated and will approach 10% penetration in 2022. Ecommerce may still be a minor channel for food and beverage sales at 5.5% penetration, but the broader grocery market includes major sub-categories like pet products (36.0%) and health and personal care (16.5%), where ecommerce is a critical channel.

While Amazon Prime Day was bigger than ever this year, one key category took a hit. Electronics sales decreased by 5% from last Prime Day, while growth shot past 25% in home, garden, and tools, as well as in beauty and health.