B2B AI ambitions outpace readiness: CMOs want AI visibility, yet fragmented metrics and thin expertise stall results.
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Become a ClientPop Mart's US site/app traffic crashed from a peak of 2.6 million unique visitors in June 2025 to just 285,000 in March 2026, an 89% drop in nine months as Labubu-mania faded, according to an April 2026 Comscore report.
At The Lead Summit in New York City, executives across retail, fashion, and ecommerce repeatedly returned to the same challenge: How to modernize through AI, personalization, and connected customer experiences without losing the identity and emotional connection that made consumers care in the first place.
Marketplace and media growth help counter macro headwinds.
Healthcare membership buyers tend to skew younger, but a new GoodRx offering could tap a broader market of consumers losing coverage while still needing routine care.
Off-price and dollar stores gain share across income tiers.
The retailer is expanding its hardware assortment and launching its first home-goods brand in five years.
As zero-click discovery grows, consumers are making purchase decisions without ever visiting a brand’s site. Traditional attribution models are struggling to keep up with where influence really happens.
Reducing friction and increasing buy button visibility could help the wallet compete with rivals.
Comps sales fell 1.1% in Q1, its best quarter in years, but identity questions linger.