The coronavirus pandemic is pushing consumers to buy essential products digitally, rapidly accelerating the development of the online grocery industry in the US.
eMarketer principal analysts Andrew Lipsman and Nicole Perrin and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Amazon's impressive Q2. They then talk about Walmart delaying its loyalty program, closing stores on Thanksgiving, its new ad measurement tool and what to make of some corporate job cuts.
Nearly half of US boomer internet users said they increased their digital spending since the coronavirus pandemic.
The pandemic has been a learning curve for many marketers, including Elana Gold, who began her role as Del Monte’s newly appointed global CMO in the midst of it.
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's checkered Q2 earnings. They then talk about how Google plans to take on Amazon's online shopping dominance, the antitrust investigation into Google, and what would happen if Google tracked people after they asked it not to.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the main takeaways from the recent big-tech antitrust hearing; how CBS All Access is beefing up; how much sports can help advertisers this year; the effectiveness of ads during a pandemic; what a Twitter subscription service might look like; how high one could jump on Mars and more.
This year, digital out-of-home (DOOH) ad spending will increase 1.6%, and in 2021 it will grow 19.2%. We expect DOOH ad spending to increase from $2.72 billion in 2020 to $3.84 billion in 2023.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Leigh Price, senior product marketing manager at Salesforce, for this live Tech-Talk Webinar. He will discuss strategies based on key social trends in customer experience, including how to personalize for your unique business goals and challenges today.
While the coronavirus pandemic caused every major US sports league to suspend its season, esports resumed relatively quickly. Leagues pivoted from competing inside venues to an online-only format where teams and production crews operated remotely. Despite any short-term struggles from large advertising downturns, the outlook for esports remains positive.
David Zucker, senior vice president and CMO of Perdue Farms, speaks with eMarketer vice president of business development Marissa Coslov on how the brand has pivoted its marketing priorities in response to the coronavirus pandemic and shifting buying behaviors.
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