Platform-agnostic user-generated content (UGC) accounts for 35% of influencer marketing campaigns worldwide, surpassing TikTok (21%) and trailing only Instagram (40%), according to a January report from Collabstr.
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Become a ClientOn today’s podcast episode, we discuss advertising around the 2026 Winter Olympics: how marketers tackled fragmentation across media channels, how creators were used by Olympic broadcaster NBCUniversal, and which campaign was the best — and why. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst and Editor Peter Allen Clark and Senior Director of Content Jeremy Goldman. Listen everywhere, and watch on YouTube and Spotify.
Creative and content production tops the list of martech areas marketers expect AI to disrupt most, cited by 27% of UK and North America respondents, according to a November 2025 survey from StackAdapt and Ascend2.
Earlier this week at eTail Palm Springs, the conversation kept circling back to the fundamentals, what it really means to build a strong brand, connect marketing to ecommerce, and drive growth in a sustainable way. “It was all about how to think about the core of retail,” said our analyst Suzy Davidkhanian, who moderated several sessions during the event.
WPP’s earnings slide shows AI and self-serve ad tools are shifting growth away from holdcos.
After Libra/Diem’s failure to launch, the firm returns again to crypto with regulatory clarity.
They’re cutting back on alcohol and boosting gym spending, presenting an opportunity for activewear brands.
Agency consolidation is accelerating workforce cuts; Omnicom and IPG reduced 8,200 roles last year, as merger synergies and AI adoption reshape operations.
Community-led campaigns fuel loyalty, customer acquisition, and sales gains.
To maintain growth, Sezzle looks to phone plan, subscriptions for stickiness.