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As AI agents gain traction, reliability will determine if consumers stick around.

As product catalogs grow, content multiplies, and shopping journeys splinter across platforms, AI recommendation engines are becoming the connective tissue between desire and decision. In 2026, retail leaders expect the technology to move from responding to queries to proactively anticipating what consumers want and guiding them through increasingly complex choice environments.

With 63% of consumers expecting unemployment to rise, retailers may face more belt-tightening ahead.

Kroger, CVS, and others are increasing in-store retail media investments as interest grows.

Agentic AI is becoming agencies' operating layer. CES 2026 showed holding companies reframing AI as the system that unifies workflows, accelerates execution, and boosts accountability.

JPMorgan buys the $20B portfolio at a discount, inheriting risks but gaining a unique opportunity.

With AI-powered security and no retail conflict, Clover’s palm-pay push could win where Amazon stumbled.

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