45% of US adults say pleasant and happy visuals in pharma ads are misleading, according to November 2025 data from SiriusXM Media.
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Become a ClientOur analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to speak to AI audiences and how retailers will counter AI’s rise by connecting with customers IRL. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
Despite that solid growth there is growing cause for concern about the broader environment ahead.
AI influenced $262 billion in global holiday sales, but most impact came from chatbots and behind-the-scenes customer service, not from shopping assistants.
Prediction market companies Polymarket and Kalshi are valued in the billions of dollars—but risk abounds.
The integration of Nutmeg brings retail wealth management under its brand.
It's funding is secure for now, but the CFPB's future is far from settled.
Agentic AI is reshaping commerce by removing friction from the middle of the funnel. As shoppers delegate comparison, evaluation, and planning to AI agents, the journey from intent to action is accelerating, raising the stakes for trust, transparency, and brand presence in fewer, faster interactions.