45% of creators prioritize working with high-quality brands above all else when evaluating brand deals, according to a July survey from Ipsos and Publicis Media.
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Become a ClientUK digital bank Starling is exploring an acquisition of another UK lender, per the Financial Times—in addition to a US bank. The move could help it expand quickly into corporate lending. Starling is not the only foreign neobank with US plans. Revolut, which competes with Starling globally, has held talks with investment bankers about buying a bank to secure a US license. Brazil’s Nubank applied for a US bank charter in October. But barriers to entry are rising as US challenger banks mature. Given the challenges ahead, quickly growing its loan book will be crucial to Starling’s profit plans.
Consumers are moderately satisfied with how their primary financial institution (FI) supports them throughout life events, according to a recent Jack Henry study. But satisfaction varies greatly by the type of event and its impact on the consumer. FI sales strategies can’t be built around products. Instead, they should facilitate financial journeys based on life events, as we explore in our June 2025 report, Future-Proofing Banking Through Customer-Centric Journeys.
"Consumers are conditioned to spend even when they're feeling pressured. Nearly a third of consumers were prepared and ready to take on debt this season to make their holiday purchases,” said our analyst Zak Stambor on a recent episode of “Behind the Numbers.”
Falling mortgage rates have reignited refinancing activity, particularly among borrowers with recently originated loans. Refinance volume rose 88% YoY, per Mortgage Bankers Association data from earlier this month. Traditional lenders should take a similar tack with enhancing the digital mortgage experience and focus on retaining existing mortgage customers as falling rates tempt them to refinance with competitors. The combination of personalized advice and a better digital experience could keep customers within a bank’s ecosystem.
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On today’s podcast episode, we discuss our “very specific but highly unlikely” predictions for 2026: sports team sponsorships pushing the envelope, the ceiling for TikTok Shop, and a budding relationship between creators and retail media networks. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Senior Forecasting Analyst Oscar Orozco, and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
Consumer loan volume and credit risk are getting harder to gauge as lending moves away from banks and into alternative consumer lending. One estimate says that private funding for consumer lending fintechs could support almost $140 billion in global lending over several years. FIs’ general disinterest in riskier borrowers means that they migrate to fintechs, which may retain the risk or shift it to banks and investors in ways that reveal little about borrowers on the hook for repayment. If the trend continues, widespread defaults could hit the financial system, and few will know exactly what to expect.
Meta has rolled out major upgrades to partnership ads on Facebook and Instagram, introducing new AI-enabled tools, broader creator discovery surfaces, and an API that lets advertisers programmatically convert UGC and creator posts into paid ads at scale. Partnership ads already outperform standard formats—19% lower CPAs and 13% higher CTRs—and with Gen Z more receptive to creator messaging and most consumers taking action quickly after seeing creator content, Meta is formalizing the path from organic influence to paid performance. For marketers, the message is clear: creator content is now a foundational performance lever, not an experimental add-on.