Music playlists top digital audio time for every generation, from 55% of millennials to 65% of Gen X, according to a March survey from The Harris Poll and EMARKETER.
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Become a ClientAt this week's CommerceNext Growth Show in New York City, executives from Ulta Beauty, Tapestry, Stitch Fix, and Novi shared how they're using AI to deepen customer relationships and why winning loyalty now means appealing to both consumers and the AI models guiding product discovery.
This FAQ covers boomer digital habits, where to reach them, and how brands win the segment in 2026.
Omnicom and NBCU refine CTV at Cannes: Partnership ties Acxiom data to show-level context, but must prove results beyond better targeting.
TikTok audiences watch just 21% of the average branded video, meaning 4 out of 5 viewers drop off before the end, according to a March report from Dash Social.
Responsive brands turn social into sales: Consumers favor brands that reply on social, making customer service a key driver of purchases and loyalty.
As Gen Z ownership nears millennials’, banks must add crypto services or risk losing younger customers.
Consumer spending holds up even as inflationary pressures continue to build.
LongHorn thrives by pairing value with quality, while mid-tier concepts struggle to stand out.
Shein wins on price and Uniqlo on identity, leaving H&M searching for relevance.