Platform-agnostic user-generated content (UGC) accounts for 35% of influencer marketing campaigns worldwide, surpassing TikTok (21%) and trailing only Instagram (40%), according to a January report from Collabstr.
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Become a ClientIts sky-high conversion rates position it to silently siphon customer relationships from traditional banks.
Its launch of stock and ETF trading threatens traditional brokerages as DeFi and TradFi merge.
Customer data platforms (CDPs) promised marketers a unified view of customer data and an escape from fragmented martech stacks. The reality has been more complicated.
Insurtech companies are transforming how insurance products reach consumers, blending AI-driven underwriting with digital-first marketing strategies.
Research shows it builds demand first, then converts—rewarding longer flights and post-campaign tracking.
Fintech has evolved from a disruptive force to a foundational layer of modern financial services.
Unilever's CEO is doubling down on social, but 3.5% sales growth raises doubts about ditching mass reach.
Dye-free cereals and other better-for-you brands aim to capture rising healthy spend.
79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.