Meta turns Reels into series: A new feature tests episodic Reels, aiming to convert scroll-by views into repeat visits and deeper ad value.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientWPP’s global rebound: India dominance and Natura LATAM deal fuel recovery aims even as losses linger.
In today’s podcast episode, we discuss UK supermarket giant Tesco: its true superpower, its next big bet, and what it should cut—and keep—to maintain its position as the UK’s #1 retailer. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Lamb.
Local curation slashes publisher returns to 8% and fuels a 120-store expansion.
As AI-powered search tools become integral to product discovery, retailers face a measurement challenge. Consumers are still researching products, but increasingly bypassing the clicks marketers traditionally relied on. That shift is making it harder for brands to determine which content, publishers, and partners are actually influencing sales.
Walmart turns store data into AI fuel: In-store behavior and searches could train Sparky, helping Walmart avoid becoming a back-end for AI platforms.
New duties of 10% to 12.5% on key US trade partners revive cost pressures at a difficult time for retailers.
Consumers’ value focus hasn’t diminished spending, Ulta says.
Better assortments and store upgrades win over the retailer’s higher-income customer base.
Generational differences in credit behaviors point to need for increased credit flexibility at the POS.