Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientShoppers prioritize gifting despite cost pressures, with wellness shaping purchases.
As discovery, validation, and purchase increasingly happen in the same moment on the same screen, global consumer-packaged goods (CPG) brands are confronting fundamental questions about organizational structure, measurement, and retail readiness.
How can marketers take advantage of second-screen viewing during live sports events like the upcoming FIFA World Cup?
HubSpot swaps Inbound for Unbound: The rebrand reframes CRM as real-time orchestration across the full customer journey.
YouTube leans on SiriusXM’s ad infrastructure: The radio company is now the exclusive ad partner for YouTube audio, including video podcasts.
IAB forms programmatic council: Industry heavyweights draft rules as programmatic’s $200 billion market outpaces oversight and walled gardens hold sway.