Only 12% of North American merchants accept cryptocurrency at checkout, trailing even cash on delivery, according to a March report from the Merchant Risk Council.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientBanks can't hide behind the narrative that AI is new and untested—if they haven't already made significant deployments, they are behind.
Neobanks and fintechs are taking stronger initiative.
TikTok Shop's low prices came with shaky trust, but the budget retailer is maturing into a serious marketplace and attracting partnerships.
TikTok has finalized a deal to maintain US operations, and its growth now depends on higher ad yields and efficiency as user growth slows.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how, as Gen Alpha turns 13, the war between time spent on YouTube and TikTok will heat up—and how gaming will become an alternative social media space for this young generation. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Paola Flores-Marquez and Vice President of Research Jennifer Pearson. Listen everywhere, and watch on YouTube and Spotify.
Regulatory pressure and political alignment are now influencing programming stability, deal viability, and advertiser confidence one year into Trump's second presidency.
Get the correct answers to our Big Question quiz in the EMARKETER Daily newsletter.
Get the correct answers to our Big Question quiz in the eMarketer Retail Daily newsletter from Insider Intelligence.
Australia’s social media ban for minors inspires global regulation as India, the UK, France, and more have said they will mimic the law.