YouTube’s long-form game: As videos more than 20 minutes long increase, algorithms and additional ad slots boost long-form appeal.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientWalmart Connect opens up: The company is extending first-party data beyond its DSP, tying off-site buys to in-store sales.
This move raises questions about the future of banking competition and compliance
This leaves them vulnerable to major financial losses and compliance issues.
In today’s podcast episode, we explore what happens when social media moves from our phones to our living room TV screens, what to make of Meta’s new “Instagram for TV” app, and which formats social media companies might develop beyond short-form video to capture TV audiences. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Marisa Jones and Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify.
Adults 35 and older made up 62% of Reddit's 124.5 million US unique visitors in March 2026, with 25-to-34-year-olds the largest single cohort at 29.6 million, according to an April 2026 Comscore report.
B2B AI ambitions outpace readiness: CMOs want AI visibility, yet fragmented metrics and thin expertise stall results.
Pop Mart's US site/app traffic crashed from a peak of 2.6 million unique visitors in June 2025 to just 285,000 in March 2026, an 89% drop in nine months as Labubu-mania faded, according to an April 2026 Comscore report.
At The Lead Summit in New York City, executives across retail, fashion, and ecommerce repeatedly returned to the same challenge: How to modernize through AI, personalization, and connected customer experiences without losing the identity and emotional connection that made consumers care in the first place.
Marketplace and media growth help counter macro headwinds.