Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart

Walmart partners with Meituan to boost its ecommerce business in China

Article
Dec 17, 2024

Walmart looks to accelerate its ecommerce business in China: Working with Chinese delivery app Meituan should boost the retailer’s visibility and sales.

The cost of healthcare will drive more consumers to become price-conscious

Article
Dec 16, 2024

The high cost of healthcare will affect consumer behavior in 2025: Consumers are shopping around for health products and services, presenting companies with an opportunity to differentiate themselves by prioritizing customer service.

FTC dusts off Robinson-Patman Act in suit against Southern Glazer’s

Article
Dec 13, 2024

The FTC’s case against Southern Glazer’s could have profound implications for large retailers like Walmart and Costco: A successful suit could limit their ability to negotiate lower prices with suppliers, narrowing their advantage over smaller retailers.

Walmart’s One will relaunch credit card program, solidifying the retailer as a major payments player

Article
Dec 13, 2024

This will solidify Walmart’s role as a major payments player and can be a large revenue generator for the retailer

Target struggles to keep up with Walmart, Amazon

Target struggles to keep up with Walmart, Amazon

Article
Dec 12, 2024

Target’s net sales grew just 0.9% in Q3 2024, well below Walmart’s growth of 5.0% and Amazon’s 8.7%, according to company earnings releases.

Payments Trends to Watch in 2025

Payments Trends to Watch in 2025

Report
Dec 10, 2024

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

5 key Cyber Five stats you may have missed

Article
Dec 09, 2024

Consumers spent a record-breaking $314.9 billion online globally during this year’s Cyber Five, according to Salesforce. But there’s lots more to learn beyond top-line sales numbers—from Target's Taylor Swift-fueled Black Friday surge to Gen Z's big spending habits. Here are five key stats on Cyber Five performance you may have missed and what they mean for the rest of the holiday season.

Walmart offers wayfinding service to vision-impaired shoppers

Article
Dec 04, 2024

Walmart makes it easier for visually impaired shoppers to navigate stores: The retailer partnered with Aira to offer customers wayfinding services, its latest move to improve accessibility.

Vizio gives Walmart’s advertising business a boost

Article
Dec 03, 2024

Walmart’s advertising business gets a boost: The retailer closed its Vizio acquisition, giving it inroads into the lucrative CTV market.

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Walmart Connect is making significant strides in retail media

Article
Nov 27, 2024

Walmart Connect attracts marketers, gaining ground over Amazon: Digiday data shows that marketers are enticed by Walmart’s growth and unique ad space.

Latin America Retail Ecommerce and Digital Buyer Trends in 2024

Latin America Retail Ecommerce and Digital Buyer Trends in 2024

Report
Nov 26, 2024

Understanding the nuances of how and where Latin America’s 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world’s second-fastest-growing region for ecommerce.

Retail Trends to Watch in 2025

Retail Trends to Watch in 2025

Report
Nov 25, 2024

As competition intensifies and consumers continue to seek value, retailers will need to double down on how to differentiate themselves and offer shoppers what they want, wherever they are.

What Walmart’s, Target’s Q3 earnings mean for retail media

Article
Nov 25, 2024

Walmart and Target reported their Q3 earnings last week. Despite varying retail success, both reported strong growth in their retail media networks—Walmart Connect’s US business grew 26% while Roundel’s growth was in the mid-teens, per CEO Brian Cornell.

 Digital Advertising Earnings Q3 2024

Digital Advertising Earnings Q3 2024

Report
Nov 22, 2024

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector’s fastest-growing ad channel.

GenAI will drive online sales this holiday season

GenAI will drive online sales this holiday season

Article
Nov 22, 2024

Consumers turn to genAI to help with holiday shopping: Nearly one-fifth of global Cyber Five sales this year will be influenced by AI agents and other tools, Salesforce says.

The Digital Grocery Opportunity

The Digital Grocery Opportunity

Report
Nov 21, 2024

How can retailers in grocery, the second-largest ecommerce category, optimize their online business to succeed?

Commerce Media Trends to Watch in 2025

Commerce Media Trends to Watch in 2025

Report
Nov 19, 2024

To keep pace in a complex landscape and meet increasing demands from advertisers, commerce media players need to invest in fresh channels, tools, and innovation.

TikTok looks to boost its reputation as an ecommerce destination

TikTok looks to boost its reputation as an ecommerce destination

Article
Nov 19, 2024

TikTok Shop wants to be a holiday season shopping hub: The platform’s Brand Palooza campaign features steep discounts, an extended returns window, and TikTok Lives from celebrities, brands, and creators.

Amazon defends price advantage with low-cost marketplace launch

Article
Nov 15, 2024

Amazon launches Temu competitor Haul to maintain price advantage against online retailers: However, growing pains like shoddy AI-generated imagery could limit its traction with customers.

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