Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart

Walmart bought a mall—here's what happens next

Article
Feb 26, 2025

Walmart recently bought Monroeville Mall near Pittsburgh, signaling either a massive retail expansion plan or a shrewd real estate grab. Either way, the purchase strengthens Walmart's market foothold while adding rental income. This isn't a random acquisition but a calculated move.

Global Shopper Survey 2025​

Global Shopper Survey 2025​

Report
Feb 25, 2025

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

Shoppable Media 2025

Shoppable Media 2025

Report
Feb 24, 2025

Shoppable ads will be a focus for brands in 2025 as they test new formats offered by retail media networks and their media partners.

Walmart forecasts slower growth as economic uncertainty challenges consumer spending

Walmart forecasts slower growth as economic uncertainty challenges consumer spending

Article
Feb 20, 2025

Walmart ended 2024 on a high note: But 2025 could tell a different story, with tariff uncertainty and economic volatility on the horizon.

The Future of Digital 2025: ​Latin America

The Future of Digital 2025: ​Latin America

Report
Feb 19, 2025

Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.​

Credit card surcharges are becoming commonplace among small businesses

Article
Feb 18, 2025

About one-third of US small businesses charge customers to accept card payments. Bigger retailers doing the same could hurt issuers

US Commerce Media Forecast 2025

US Commerce Media Forecast 2025

Report
Feb 14, 2025

Retail media’s rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

CVS tries to solve locked merchandise problem with new loyalty feature

CVS tries to solve locked merchandise problem with new loyalty feature

Article
Jan 30, 2025

As retailers strive to improve in-store experiences and beef up loyalty programs, CVS is testing one stone for those two birds. As part of the recent revamp of its mobile app, CVS is letting loyalty program members use the retailer's app to access locked-up products in select stores.

UK Key Retailers Benchmarks 2025​

UK Key Retailers Benchmarks 2025​

Report
Jan 30, 2025

This deck provides critical data to help retailers benchmark their own ecommerce sales against key retailers such as Amazon, Boots, Ocado, and Sainsbury's.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Some banks are bucking the anti-DEI trend—which could play well with Gen Z

Article
Jan 28, 2025

Younger banking customers care more than their older counterparts about banks’ diversity.

Synchrony closes out 2024 with rising charge-offs, slowing volume growth, and declining accounts

Article
Jan 28, 2025

The issuer faces rising charge-offs, slowing volume growth, and declining active accounts

Walmart, Amazon remain on top as the digital grocery market matures

Article
Jan 28, 2025

Grocery is the second-largest ecommerce category we track, garnering $220.48 billion in 2025, according to our “US Digital Grocery Forecast 2025” report. Walmart is the top digital grocery retailer, capturing 31.6% of US grocery ecommerce sales in 2025, followed by Amazon (22.6%) and Kroger (8.6%).

How retailers can tackle 2025 challenges

How retailers can tackle 2025 challenges

Article
Jan 27, 2025

Retailers face big hurdles in 2025. From competing with Amazon's advertising empire to figuring out generative AI (genAI) technology to keeping shoppers on apps, these challenges are forcing retailers to adapt quickly. Here's what these problems look like today—and how they could potentially be resolved.

Roblox connects brands with Gen Z and Alpha through long-lasting engagement

Roblox connects brands with Gen Z and Alpha through long-lasting engagement

Article
Jan 24, 2025

From avatars to real-life purchases: Roblox’s branded worlds deliver deeper consumer interaction and emerging 3D ad standards for marketers.

What Synchrony’s Sam’s Club renewal could mean for Walmart co-brand

Article
Jan 24, 2025

Given the success of its long-standing Sam’s Club card, the issuer could be in the running to restart Walmart’s program

Capital One and Discover highlight merger prep in Q4 earnings

Article
Jan 23, 2025

Delinquencies slightly improved for both issuers, but Discover’s card volume fell behind

Pepsi faces FTC suit over unfair pricing

Article
Jan 21, 2025

Lina Khan’s FTC sued Pepsi in final bid to shape antitrust enforcement: But that Hail Mary pass will likely fall short amid pushback from her successor.

Walmart targets Gen Z, wealthy shoppers with latest initiatives

Article
Jan 17, 2025

Walmart’s brand refresh reflects its retail evolution: Its visual update accompanies initiatives to enhance ecommerce capabilities and lure more affluent and Gen Z shoppers.

The Banking & Payments Show: Banking and payments trends in 2025—Pay-by-bank at checkout, the BaaS compliance crackdown, and more

Audio
Jan 14, 2025

In today’s episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Principal Analysts Tiffani Montez and David Morris.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or