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Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
Walmart’s investments in value, genAI, and advertising paid off in 2024

Walmart’s investments in value, genAI, and advertising paid off in 2024

Article
Dec 30, 2024

Walmart dominated the US retail landscape in 2024: The mass merchant’s ability to offer savings and convenience won over shoppers, and its growing ecommerce and advertising businesses are helping it make inroads against Amazon.

Amazon tries to protect its ecommerce advantage in 2025

Amazon tries to protect its ecommerce advantage in 2025

Article
Dec 26, 2024

Amazon strengthened its grip on ecommerce in 2024: The retailer warded off growing competition from Temu and Walmart by improving delivery speeds, offering deals, and enhancing Prime benefits.

Holiday sales rose 3.8% on mix of optimism and ‘doom spending’

Article
Dec 26, 2024

Shoppers were willing and able to spend this holiday season: Even as consumers focused on value, sales rose 3.8% YoY from November 1 to December 24.

Retailers’ efforts to combat theft may backfire

Article
Dec 26, 2024

A bad in-store experience will drive many shoppers online: Consumers are frustrated by how many items are locked up and how difficult it can be to find help.

How did we do? A look back at our 2024 retail predictions

Article
Dec 23, 2024

Back in January, the Retail Daily newsletter editors made some retail predictions for 2024. While we were right about Amazon opening fulfillment centers out of physical stores, we were wrong about more digitally native brands partnering with Amazon. Want the full rundown? Here’s how we did.

The retail brands that won—and lost—in 2024

Article
Dec 19, 2024

Consumers focused on value in 2024: Retailers and brands like Aldi, e.l.f. Beauty, Temu, and Walmart benefited from consumers' growing cost consciousness.

Walmart, Target, and others launch last-minute holiday sales events to court shoppers

Article
Dec 19, 2024

Christmas Day is less than a week away, but some consumers are still chipping away at their lists. That’s why Walmart, Target, Best Buy, and Dollar General are announcing last-minute holiday deals for consumers seeking the perfect gift.

3 ways to expand retail media on-site ad revenues beyond traffic

Article
Dec 18, 2024

Here are three strategies retailers can learn from big tech players to pump up on-site ad revenues.

Latin America Marketing and Retail Media Trends Survey 2024

Latin America Marketing and Retail Media Trends Survey 2024

Report
Dec 18, 2024

Retailers looking to capitalize on retail media’s growth opportunities need to understand the market developments, formats, and challenges shaping ad spending in Latin America.

Tariff fears and an extended sales season drove retail spending in November

Tariff fears and an extended sales season drove retail spending in November

Article
Dec 17, 2024

November retail sales surge past expectations: Shoppers shifted their spending up a gear amid a flurry of deals and concerns over tariff-related price hikes.

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Walmart partners with Meituan to boost its ecommerce business in China

Article
Dec 17, 2024

Walmart looks to accelerate its ecommerce business in China: Working with Chinese delivery app Meituan should boost the retailer’s visibility and sales.

The cost of healthcare will drive more consumers to become price-conscious

Article
Dec 16, 2024

The high cost of healthcare will affect consumer behavior in 2025: Consumers are shopping around for health products and services, presenting companies with an opportunity to differentiate themselves by prioritizing customer service.

FTC dusts off Robinson-Patman Act in suit against Southern Glazer’s

Article
Dec 13, 2024

The FTC’s case against Southern Glazer’s could have profound implications for large retailers like Walmart and Costco: A successful suit could limit their ability to negotiate lower prices with suppliers, narrowing their advantage over smaller retailers.

Walmart’s One will relaunch credit card program, solidifying the retailer as a major payments player

Article
Dec 13, 2024

This will solidify Walmart’s role as a major payments player and can be a large revenue generator for the retailer

Target struggles to keep up with Walmart, Amazon

Target struggles to keep up with Walmart, Amazon

Article
Dec 12, 2024

Target’s net sales grew just 0.9% in Q3 2024, well below Walmart’s growth of 5.0% and Amazon’s 8.7%, according to company earnings releases.

Payments Trends to Watch in 2025

Payments Trends to Watch in 2025

Report
Dec 10, 2024

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

5 key Cyber Five stats you may have missed

Article
Dec 09, 2024

Consumers spent a record-breaking $314.9 billion online globally during this year’s Cyber Five, according to Salesforce. But there’s lots more to learn beyond top-line sales numbers—from Target's Taylor Swift-fueled Black Friday surge to Gen Z's big spending habits. Here are five key stats on Cyber Five performance you may have missed and what they mean for the rest of the holiday season.

Walmart offers wayfinding service to vision-impaired shoppers

Article
Dec 04, 2024

Walmart makes it easier for visually impaired shoppers to navigate stores: The retailer partnered with Aira to offer customers wayfinding services, its latest move to improve accessibility.

Vizio gives Walmart’s advertising business a boost

Article
Dec 03, 2024

Walmart’s advertising business gets a boost: The retailer closed its Vizio acquisition, giving it inroads into the lucrative CTV market.

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