Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
Retail Ecommerce and Digital Buyer Trends in 2024: Mexico​

Retail Ecommerce and Digital Buyer Trends in 2024: Mexico​

Report
Nov 15, 2024

Understanding the nuances of how and where Mexico’s 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.​

Top Trends to Watch in 2025

Top Trends to Watch in 2025

Report
Nov 14, 2024

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

Consumers will turn to retail clinics less and less for their healthcare needs through 2026

Article
Nov 12, 2024

Is the retail health clinic business model dead? Our forecasts project fewer consumers will visit a retail clinic such as CVS or Walgreens every year through 2026. We detail why below.

US, China beauty slowdown hits Coty, Estée Lauder—but not e.l.f. Beauty

US, China beauty slowdown hits Coty, Estée Lauder—but not e.l.f. Beauty

Article
Nov 07, 2024

US beauty demand is normalizing as price sensitivities creep into purchasing behavior: That’s good news for e.l.f. Beauty but an added struggle for Coty and Estée Lauder, for which China remains a hurdle.

The most popular US retail memberships

The most popular US retail memberships

Article
Nov 06, 2024

46.6% of US internet users are also Amazon Prime members, nearly two times as many as Costco (25.1%), the No. 2 biggest retail membership , according to data from Comscore.

Walmart reduces holiday imports as marketplace sales soar

Article
Nov 06, 2024

Walmart imported fewer goods this holiday season: While that could be a sign that it expects tepid sales, it also reflects the retailer’s growing reliance on third-party marketplace sellers to broaden its product assortment.

Grocers turn to new store formats, expanded product array to attract Asian and Hispanic consumers

Article
Nov 01, 2024

Grocers experiment with new formats and products to target Asian, Hispanic consumers: Kroger, Walmart, and Save A Lot are among the retailers looking to attract a more diverse audience.

Reimagining Retail: The unofficial list of retailers who came back from the dead/a difficult spot (October)

Audio
Oct 30, 2024

On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Aldi, Target, Walmart, others duke it out in Thanksgiving price wars

Aldi, Target, Walmart, others duke it out in Thanksgiving price wars

Article
Oct 28, 2024

Grocery prices remain front of mind for many consumers: That presents an opportunity for value-oriented merchants such as Aldi, Target, and Walmart to steal share by offering low prices for Thanksgiving staples.

Walmart unveils early Black Friday deals

Walmart unveils early Black Friday deals

Article
Oct 28, 2024

For Walmart, Black Friday officially starts on November 11: The retailer will offer savings throughout the month, with exclusive deals and early sales access for online shoppers and Walmart+ members.

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Sensei’s bet on contactless stores secures $16 million seed round

Article
Oct 23, 2024

Sensei raises $16 million in seed round: The retail tech provider has its sights set on bringing automated, contactless stores to Europe.

Walmart pharmacy customers can now add prescription meds to same-day delivery orders

Article
Oct 22, 2024

Walmart rolls out same-day delivery for Rx, general items: The new service threatens struggling retail pharmacy chains, but we think Walmart’s main motivation is to capture customers for its membership program.

Dollar General’s Popshelf switches gears to woo higher-income customers

Article
Oct 21, 2024

Dollar General’s Popshelf format announces app, loyalty, and store updates to attract wealthier shoppers: The retailer will also close all locations in DG Market stores after the assortment failed to win over the dollar store’s core customer base.

The Weekly Listen: The DoJ floats a Google breakup that could change search, Walmarts designed just for you, and more

Audio
Oct 18, 2024

On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

How consumers are shopping across beauty, clothing, and grocery

Article
Oct 16, 2024

Marketplaces play a major role in beauty and clothing, while grocery shoppers rely on in-store visits. Retailers must balance both online and in-store strategies, leveraging loyalty programs and fast delivery to stay competitive.

Coty warns of softer US beauty demand as drugstores’ challenges hit sales

Coty warns of softer US beauty demand as drugstores’ challenges hit sales

Article
Oct 15, 2024

Drugstores’ decline is hurting the US beauty market: Both Coty and L’Oréal linked the sector’s challenges to softer beauty demand, although sales broadly remain healthy as ecommerce and specialty retailers pick up the slack.

Google Shopping gets an AI makeover to deliver more personalized, relevant searches

Article
Oct 15, 2024

To help shoppers search more quickly and efficiently, Google has revamped Google Shopping, using AI to deliver more relevant, personalized information, product listings, and deals.

Data Drop: 4 Charts on the State of the US Toy Industry

Data Drop: 4 Charts on the State of the US Toy Industry

Report
Oct 14, 2024

Toys and hobby sales have normalized after a pandemic-era spike, though some brands are still flying high. Here’s what to expect from the industry this year.

Grabango shuts down as rest of cashierless tech industry goes full-steam ahead

Article
Oct 11, 2024

But this isn’t a sign that the cashierless tech industry is struggling. Grabango’s big-name competitors are ramping up their operations

Walmart taps genAI, AR to deliver personalized shopping experiences

Walmart taps genAI, AR to deliver personalized shopping experiences

Article
Oct 09, 2024

Walmart’s adaptive retail strategy is heavy on genAI, AR: The retailer is relying on the technologies to deliver personalized experiences, engage Gen Z, and improve customer service.

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