US retail sales via mobile wallets are growing much faster than overall sales. To meet this demand, wallet providers must address consumer expectations and solve growth hurdles.
They seem to be responding well to Amex’s 40 product revamps this year, shrugging off higher annual fees
Co-brands can be a valuable loyalty and revenue driver for merchants, and there’s plenty of room for them to grow
As competition for low-risk prospects heats up, cash-back credit card issuers must understand what features sway key demographics to sign up for a card. No annual fee, introductory rates, and rewards are central.
Leading cash-back credit cards need to drive acquisition in a cutthroat segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.
The actor’s appeal across generations can help attract users for the company’s debit card and in-store offerings
Chase’s newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn’t guaranteed.
The proliferation of loyalty programs has heightened competition, so retailers will have to dig deeper into their customer data to drive active participation.
The report claims issuers create misleading marketing materials and block or delay earned benefits. Issuers are already fighting back
The No. 1 issue US adults have with loyalty or reward programs is it takes too long to earn rewards, according to an October 2023 survey from Merkle.
This can make it a more attractive network for issuers to partner with, given credit card rewards can make or break customer retention
Over half (55%) of adults worldwide say that offering points or reward systems are the top way to keep them coming back, according to a November 2023 survey from Marigold in conjunction with Econsultancy.
The annual charges increased across all six cards, but Amex is hoping the enhanced rewards will offset the added consumer costs
To overcome account opening headwinds, credit card marketers can explore credit card subscriptions, net worth data collection, and wallet-first cardholder experiences.
The network also forecasts a surge in ecommerce returns, per its 2024 economic outlook
Despite intensified payment competition and rocky economic factors, private label credit cards will maintain their importance in the payments industry in 2023. Retailers should not discount the value they can bring in terms of revenues and loyalty.
The average Temu user spent 18 minutes per day on the company’s app: That’s nearly double the 10 minutes they spent on Amazon’s app.
We capture how payment providers are innovating to meet new preferences and capture this vital volume in four trends
Powerful data and analysis on nearly every digital topic.
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