Rewards Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Rewards
The Mobile Wallet Payments Opportunity

The Mobile Wallet Payments Opportunity

Report
Nov 15, 2024

US retail sales via mobile wallets are growing much faster than overall sales. To meet this demand, wallet providers must address consumer expectations and solve growth hurdles.

Amex’s Q3 results show product revamps are working

Article
Oct 18, 2024

They seem to be responding well to Amex’s 40 product revamps this year, shrugging off higher annual fees

How merchants can grow their co-brand credit card opportunities

How merchants can grow their co-brand credit card opportunities

Article
Oct 18, 2024

Co-brands can be a valuable loyalty and revenue driver for merchants, and there’s plenty of room for them to grow

Data Drop: 4 Charts on Cash-Back Credit Card Acquisition Features

Data Drop: 4 Charts on Cash-Back Credit Card Acquisition Features

Report
Oct 14, 2024

As competition for low-risk prospects heats up, cash-back credit card issuers must understand what features sway key demographics to sign up for a card. No annual fee, introductory rates, and rewards are central.

US Cash-Back Credit Card Emerging Features Benchmark 2024

US Cash-Back Credit Card Emerging Features Benchmark 2024

Report
Oct 07, 2024

Leading cash-back credit cards need to drive acquisition in a cutthroat segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.

PayPal rolls out record ad campaign starring Will Ferrell to pick up in-store momentum

Article
Sep 10, 2024

The actor’s appeal across generations can help attract users for the company’s debit card and in-store offerings

The Financial Media Networks Explainer

The Financial Media Networks Explainer

Report
Jul 10, 2024

Chase’s newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn’t guaranteed.

US Retail Loyalty Programs 2024

US Retail Loyalty Programs 2024

Report
May 15, 2024

The proliferation of loyalty programs has heightened competition, so retailers will have to dig deeper into their customer data to drive active participation.

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CFPB criticizes credit card rewards programs

Article
May 10, 2024

The report claims issuers create misleading marketing materials and block or delay earned benefits. Issuers are already fighting back

Loyalty programs’ top friction points include delays, difficulties earning rewards

Loyalty programs’ top friction points include delays, difficulties earning rewards

Article
Apr 09, 2024

The No. 1 issue US adults have with loyalty or reward programs is it takes too long to earn rewards, according to an October 2023 survey from Merkle.

Mastercard adds perks for popular T&E and health/wellness spending

Article
Apr 08, 2024

This can make it a more attractive network for issuers to partner with, given credit card rewards can make or break customer retention

Consumers want points and rewards above all other loyalty perks

Consumers want points and rewards above all other loyalty perks

Article
Feb 14, 2024

Over half (55%) of adults worldwide say that offering points or reward systems are the top way to keep them coming back, according to a November 2023 survey from Marigold in conjunction with Econsultancy.

Amex gives Delta SkyMiles co-brand cards a makeover—but it comes at a cost

Article
Feb 05, 2024

The annual charges increased across all six cards, but Amex is hoping the enhanced rewards will offset the added consumer costs

Credit Card Marketing 2023

Credit Card Marketing 2023

Report
Dec 19, 2023

To overcome account opening headwinds, credit card marketers can explore credit card subscriptions, net worth data collection, and wallet-first cardholder experiences.

Two spending trends Mastercard forecasts for 2024

Article
Dec 18, 2023

The network also forecasts a surge in ecommerce returns, per its 2024 economic outlook

US Private Label Credit Cards 2023

US Private Label Credit Cards 2023

Report
Dec 14, 2023

Despite intensified payment competition and rocky economic factors, private label credit cards will maintain their importance in the payments industry in 2023. Retailers should not discount the value they can bring in terms of revenues and loyalty.

Shoppers spend nearly twice as long on Temu’s app than its competitors

Shoppers spend nearly twice as long on Temu’s app than its competitors

Article
Dec 12, 2023

The average Temu user spent 18 minutes per day on the company’s app: That’s nearly double the 10 minutes they spent on Amazon’s app.

Payment behaviors are expected to shift over the holidays due to consumers’ financial concerns

Article
Nov 27, 2023

We capture how payment providers are innovating to meet new preferences and capture this vital volume in four trends

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