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About
Credit Card Marketing 2023
Emerging Opportunities to Combat Acquisition Headwinds
As US credit card digital account opening growth tapers, marketers will need to rethink acquisition strategies. Opportunities include credit card subscriptions, net worth analysis tools, and wallet-first cardholder experiences.
Key Question: How can card marketers leverage innovation to acquire customers amid headwinds?
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Key Stat: The return of consumer risk to pre-pandemic levels has resulted in tightened credit card loan standards, crimping US credit card digital account opening growth—and calling for new thinking on how to acquire customers.
authors
David Morris
Contributors
- Grace Broadbent
- Analyst
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Amy Rotondo
- Director, US Research
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