Rewards Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Rewards

Popularity of Apple Savings may drive Apple Card adoption

Article
Aug 04, 2023

This highlights the popularity of the credit card’s investment feature and should continue to bring in more cardholders

Discover gives rewards-based debit cards a second chance

Article
Jun 06, 2023

The card network is hoping rewards will be enough to finally make inroads in the debit card industry

US Mobile P2P Payments Forecast 2023

US Mobile P2P Payments Forecast 2023

Report
Jun 06, 2023

Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.

Modern Card Issuers

Modern Card Issuers

Report
May 22, 2023

Powered by cloud-based APIs, modern card issuing leapfrogs traditional issuer processing to help non-financial services companies launch and customize card programs. Here’s where their offerings will be most disruptive.

The benefits issuers enjoyed by offering generous card rewards are fading

Article
Apr 10, 2023

Many of the pandemic-era rewards used to entice credit card spending could prove costly for issuers this year.

As Travel Costs Soar, Rewards Programs Brace for a Bumpy Ride

As Travel Costs Soar, Rewards Programs Brace for a Bumpy Ride

Article
Mar 17, 2023

Despite rising prices, demand for travel continues to grow after years of pandemic lockdowns and travel restrictions. Our research team takes a look at loyalty program users by generation and how to keep them booking.

The State of Payment Methods

The State of Payment Methods

Report
Feb 28, 2023

Digital payment methods continue to displace cash and checks in the US payments ecosystem. But after a pandemic-driven crest, growth is moderating amid economic uncertainty, resetting the stakes for share of wallet.

Barnes & Noble revamps its membership program to get a better read on its customers

Barnes & Noble revamps its membership program to get a better read on its customers

Article
Feb 21, 2023

Barnes & Noble revamps its membership program: By adding a free tier, it aims to build customer loyalty and, at the same time, gather information about shoppers’ habits and preferences.

Fintech Trends to Watch for 2023

Fintech Trends to Watch for 2023

Report
Jan 12, 2023

This year will push fintechs to their limits, as regulators, consumers, and investors demand change. Those that can meet heightened demands will be rewarded with a larger share of the pie.

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The 2022 trends that helped shape the credit card sector

Article
Jan 03, 2023

Issuers prioritized payment flexibility, rewards, and digital co-brands. They also capitalized on travel spending and leaned into small-business solutions.

US Premium Travel Credit Card Emerging Features Benchmark 2022

US Premium Travel Credit Card Emerging Features Benchmark 2022

Report
Dec 19, 2022

Invigorated travel has reestablished demand for travel credit card perks and benefits. But a recession could reverse gains—requiring premium card issuers to balance travel offerings with everyday utility. This second annual study reveals which of 10 leading premium travel credit cards are best positioned to attract and engage customers, based on their support of 49 emerging features.

GOP-tied lobbying firm goes on the offensive against swipe fee bill with ad campaign

GOP-tied lobbying firm goes on the offensive against swipe fee bill with ad campaign

Article
Dec 06, 2022

The American Free Enterprise Chamber of Commerce introduced an ad campaign in opposition of the Credit Card Competition Act.

How retailers can use buy now, pay later rewards to attract Gen X consumers

How retailers can use buy now, pay later rewards to attract Gen X consumers

Article
Oct 11, 2022

BNPL providers must develop consumer rewards programs to effectively compete within consumer payments.

US Buy Now, Pay Later Feature Demand Report 2022

US Buy Now, Pay Later Feature Demand Report 2022

Report
Oct 11, 2022

Our inaugural study evaluates 49 BNPL features based on customer demand, according to results of a survey of US BNPL users.

US Cash-Back Credit Card Emerging Features Benchmark 2022

US Cash-Back Credit Card Emerging Features Benchmark 2022

Report
Aug 05, 2022

Our second annual benchmark evaluates 10 leading cash-back credit cards, with no annual fee, across seven feature categories. It weights their scores according to the results of a survey of US cash-back credit card prospects.

The Era of Uncertainty: Credit Cards

The Era of Uncertainty: Credit Cards

Report
Jul 18, 2022

Life is good for credit card issuers, but worsening economic conditions could endanger their $160 billion revenue stream. They must act decisively to ensure they’re still meeting consumers’ changing needs.

US Mobile Peer-to-Peer Payments Forecast 2022

US Mobile Peer-to-Peer Payments Forecast 2022

Report
May 31, 2022

With more than 6 in 10 smartphone users adopting mobile peer-to-peer payments in the US across multiple apps, providers are looking to widen their addressable base, mitigate pain points, and drive engagement.

US Proximity Mobile Payments 2022

US Proximity Mobile Payments 2022

Report
May 27, 2022

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

Restaurants double down on loyalty programs to retain customers, maximize revenues

Restaurants double down on loyalty programs to retain customers, maximize revenues

Article
Mar 25, 2022

Restaurants scramble to roll out loyalty programs: Hardee’s, IHOP, and Carl’s Jr. are the latest chains to leverage loyalty to offer personalized experiences and deepen relationships with consumers.

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