Executive Summary

Resurgent travel has reestablished demand for travel credit card perks and benefits. But a recession could reverse gains—requiring premium card issuers to balance travel offerings with everyday utility. This second annual study reveals which of 10 leading premium travel credit cards are best positioned to attract and engage customers, based on their support of 49 emerging features.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

1. What are the most important emerging features US premium travel credit card issuers can offer?
2. Which features do premium travel credit card prospects value most, both overall and within key customer segments?
3. How do 10 leading premium travel credit card programs compare in their support for features that card prospects value most?

WHAT’S IN THIS REPORT? An analysis of the most in-demand emerging premium travel credit card features an issuer can offer to attract customers. We rank 10 leading cards (with annual fees ranging from $75 to $99) according to their support of 49 features. The findings pinpoint product development priorities for issuers.

KEY STAT: Security is card prospects’ top concern with the three most in-demand features falling into that category. Over half of prospects called free identify theft insurance and Social Security number monitoring “extremely valuable.”