This inaugural study ranks 10 leading cash-back credit cards (with no annual fee) by the degree at which they offer 49 emerging cash-back credit card features, weighted by how highly cash-back credit card prospects value those features.

Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

After the coronavirus pandemic forced issuers to adapt rewards, enhance forbearance, and build out digital tools to cope with a volume hit in 2020, they’re looking to reimagine their offerings in the future to add new customers and regain primary card status.

More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.

This report series explores how companies are building a data-driven, 360-degree customer view to support relevant customer experiences across every touchpoint.

This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.

Rewards-based programs are not just for consumer-facing companies anymore. McKinsey & Company's Jennifer Stanley believes B2B organizations can greatly benefit from adopting these programs to retain customer loyalty.

Amazon has expanded into categories that previously seemed off-limits to an online retailer: groceries, streaming content and more recently, healthcare. Financial services could be a new focus. Will consumers go along?

Michela Baxter, senior director of loyalty at HelloWorld, discusses how brands can move away from the old notions of loyalty programs and meet new consumer expectations.

Loyalty programs are a natural way to collect first-party data, but they suffer from low activity due to consumer dissatisfaction. We examine can be done to deliver rewards to customers and the marketers running the programs.