Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

NatWest’s Tyl unveils rewards app to help UK SMBs

NatWest’s business payments service, Tyl, has launched a rewards app to encourage customers to support UK small and medium-sized businesses (SMBs) that have been hit by coronavirus pandemic lockdowns, per Crowdfund Insider. The app, called Tyl Rewards, lets Tyl’s existing business clients—there is no extra charge for participating—offer 10 rewards points to their customers for each £1 ($1.28) they spend. Customers can use the app to redeem their accumulated points for rewards that merchants select. Merchants can also use the app to track the success of their rewards campaigns. The introduction of this app follows a boost in support for SMBs: 30% of UK customers feel the pandemic has resulted in them supporting their local businesses more frequently, per an internal survey cited by Tyl.

Tyl Rewards is NatWest’s latest SMB-centric initiative. The app is the third support offering that the UK-based bank has rolled out in less than two months.

  • In March, NatWest unveiled a free digital advice hub called MentorDigital, which helps SMBs with topics including employment law, health and safety guidelines, and HR. The hub is likely a play for smaller companies that don’t handle these functions internally.
  • Last week, NatWest relaunched its SMB incubator program. More than 1,400 UK companies will be able to take advantage of the revived incubator—which is open to SMBs in every growth stage—as it offers them networking access to industry peers, one-on-one coaching, and support from experts in related industries.

NatWest’s SMB-focused support efforts in the UK may be intended to stave off intense competition from neobanks in the space. In just the past year, neobanks have experienced rapid user growth in the UK SMB space. Last Monday, Starling reported that it has 350,000 business customers—an increase of 50,000 from just the past month—and said that it has hit 6% SMB market share in the UK. Meanwhile, Revolut counts more than 500,000 business clients, and SMB-focused neobank Tide has doubled its users in just the past year, crossing the 330,000 mark for member businesses and climbing above 5% UK SMB market share—it has an 8% goal for 2023, according to AltFi. With neobanks gaining traction, NatWest’s recent focus on SMB offerings could be an effort to avoid ceding ground to digital upstarts.