Rewards Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Rewards
Blockchain Trends in Financial Services 2026

Blockchain Trends in Financial Services 2026

Report
May 28, 2026

Blockchain is transforming payments, identity, and investing. Financial institutions must modernize quickly or risk losing relevance amid the shift to real-time, programmable systems.

Amazon’s new business cards bring value outside of Amazon ecosystem

Article
May 15, 2026

Flexible installments and expanded rewards can help small businesses navigate rising costs

Venmo’s UX will get a long-awaited facelift

Article
May 12, 2026

Troubled user experience dogged the platform, but helpful tabs and new features could streamline the app.

Expiring points are QSR loyalty's biggest sore spot

Expiring points are QSR loyalty's biggest sore spot

Article
May 08, 2026

35% of US QSR loyalty members say points expiring too quickly is their top frustration with loyalty programs, the No. 1 complaint in Alchemer's March 2026 study, eight points clear of the next gripe.

Apple Wallet will let users add tickets, gift cards not supported by third-party apps

Apple Wallet will let users add tickets, gift cards not supported by third-party apps

Article
May 05, 2026

Uploaded via QR codes, Apple works to make more ticket and card functions Wallet-compatible.

Credit unions need to digitize, broaden services, and increase flexibility to capture Gen Z

Article
Mar 13, 2026

Adding BNPL and credit-building opportunities can help them win the next generation of consumers.

Robinhood debuts $695 Platinum Card with premium cash back rewards

Robinhood debuts $695 Platinum Card with premium cash back rewards

Article
Mar 05, 2026

Betting on a cash-back strategy, Robinhood takes a shot at premium card spend.

Meta to jump back into the stablecoin arena in late 2026

Article
Feb 26, 2026

After Libra/Diem’s failure to launch, the firm returns again to crypto with regulatory clarity.

US Consumer Payment Method Trends 2026

US Consumer Payment Method Trends 2026

Report
Feb 06, 2026

In 2026, economic uncertainty is quietly reshaping consumer payment behavior, driving shifts across cards, cash, BNPL, and emerging alternatives as households adapt how they manage spending and access liquidity.

Bank of America wants to grow its card program but eschews premium card strategy

Article
Feb 05, 2026

The issuer targets new consumers with rewards tied to account balances.

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Visa will help cardholders store cash-back rewards in Trump Accounts

Article
Jan 30, 2026

Visa promises cardholders cash-back rewards in new accounts, but lacks the ability to enforce.

The Great BTN Bake (Take) Off — Banking and Payments Trends for 2026: How AI Powers Personalized Rewards and Concierge Banking | The Banking & Payments Show

Audio
Jan 27, 2026

Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how AI will automate credit card rewards personalization and what happens when Agentic AI turns mobile banking into a personal financial concierge. Join the discussion with guest host Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Grace Broadbent, and Principal Analyst Tiffani Montez.

Bilt Card 2.0 is here. What changed?

Article
Jan 15, 2026

A 10% APR and fee-free rent dangle may not justify the new maze of spend requirements.

President Trump wants to cap credit card interest rates at 10%. What happens now?

Article
Jan 13, 2026

Issuers warn of legal fights, tighter credit, and shrinking perks for premium users.

Bilt inks tie-up with Verifone, widens rewards network reach

Article
Jan 09, 2026

Neighborhood Rewards hit physical stores, eyeing loyalty from Gen Z and millennial renters.

The three biggest credit card trends of 2025

Article
Jan 02, 2026

We review the biggest credit card movements of the year including the Capital One Discover merger, Sapphire Reserve and Platinum card refreshes, and tightening underwriting standards that are squeezing out middle and lower class families from credit lines.

SoFi targets Gen Z with grocery-focused charge card and spend management

Article
Dec 11, 2025

SoFi debuted the SoFi Smart Card, a charge card aimed at rewarding consumers in essential categories, per a press release. SoFi’s latest product meets the needs of everyday consumers while offering competitive cash back in a necessary category. Issuers should expand rewards on essential categories like groceries and gas to stop middle- and working-class cardholders from switching to neobank competitors—offering card products that assist with affordability.

Commerce Media Trends to Watch in 2026

Commerce Media Trends to Watch in 2026

Report
Dec 05, 2025

In 2026, commerce media will shift toward the core mechanics of shopping, as retailers reorganize, stores become high-impact media showcases, agentic AI opens new monetization, and financial platforms move closer to shoppable environments.

Payments Trends to Watch in 2026

Payments Trends to Watch in 2026

Report
Dec 03, 2025

In 2026, stablecoins, agentic commerce, and AI-driven rewards will reshape the payments industry. Providers need to bet early or risk being sidelined by faster, cheaper, and more intuitive payment experiences.

US Bank’s Bonus Days promotion seeds ground for possible media network ambitions

US Bank’s Bonus Days promotion seeds ground for possible media network ambitions

Article
Nov 26, 2025

US Bank offered cardholders exclusive discounts during its “Bonus Days,” per press release. Rewards include double cash back, double rewards at certain retailers, 10% off gift card purchases, and select discounts on merchandise, all activated and available through US Bank’s shopping portals and app. Slowly shifting consumers’ attention into banking and payment apps can open major new revenue streams for issuers. However, as these initiatives are piloted, issuers can’t lose consumers’ trust with their data.

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