Paypal Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Paypal

PayPal makes strides toward better profitability in Q3

Article
Oct 29, 2024

The company is shifting its strategies to achieve greater profitability, but investors still aren’t impressed

Generative AI for Personalization in Consumer Payments

Generative AI for Personalization in Consumer Payments

Report
Oct 25, 2024

Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

Cash App Pay scores Lyft tie-up but still struggles with adoption

Article
Oct 18, 2024

Block has been working to grow Cash App Pay, but the buy button still trails competitors

PayPal proves PYUSD has real-world payments applications

PayPal proves PYUSD has real-world payments applications

Article
Oct 04, 2024

B2B payments are fast becoming the biggest opportunity for stablecoins to gain traction—now PayPal has to convince everyone else.

Venmo adds scheduled payments to catch up to other P2P apps

Article
Oct 03, 2024

This feature will help Venmo catch up to other P2P apps and bring in more frequent users.

Visa steps up stablecoin push with Visa Tokenized Asset Platform

Article
Oct 03, 2024

The payment network is going all in on stablecoins despite limited usage. Leaning into business and commercial payments can help the crypto asset take off.

PayPal brings SMB product PPCP to China’s $3T ecommerce market

Article
Sep 27, 2024

The fintech’s push is part of a larger trend of US payment firms looking to capitalize on the massive growth opportunity in China

A deep dive into the DOJ’s antitrust lawsuit against Visa and its debit business

Article
Sep 26, 2024

This could not only impact its market share in the debit card industry and cut into its margins—it may also hurt Visa’s brand in the court of public opinion

US Payments Digital Ad Spending 2024

US Payments Digital Ad Spending 2024

Report
Sep 23, 2024

Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.

Amazon adds PayPal to Buy with Prime after short-lived tie-up with Venmo

Article
Sep 19, 2024

The integration is a win for PayPal after Amazon stopped accepting Venmo on its ecommerce site

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Revolut mulls stablecoin launch, following in PayPal’s footsteps

Article
Sep 19, 2024

It would likely face similar adoption struggles to PayPal’s stablecoin, and the timing may lessen its revenue opportunities

7 Charts That Define Digital Markets in 2024 and Beyond

7 Charts That Define Digital Markets in 2024 and Beyond

Report
Sep 11, 2024

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

PayPal rolls out record ad campaign starring Will Ferrell to pick up in-store momentum

Article
Sep 10, 2024

The actor’s appeal across generations can help attract users for the company’s debit card and in-store offerings

Alibaba opens up walled garden wider with WeChat Pay tie-up

Article
Sep 06, 2024

Like many other payment providers globally, Alibaba is opening up its walled garden to fight off antitrust scrutiny

One year after launch, PayPal’s stablecoin hasn’t gained much ground

Article
Aug 09, 2024

It has a much smaller market cap than the likes of USDT. The entire asset category is still far from mainstream

Commerce Media Explainer 2024

Commerce Media Explainer 2024

Report
Aug 08, 2024

The media model popularized by retailers is now being adapted by companies in other verticals. Financial services and travel companies are among those launching commerce media networks in a bid to monetize their first-party data.

Banking Trends to Watch in H2 2024

Banking Trends to Watch in H2 2024

Report
Aug 01, 2024

Banks are experimenting with emerging technologies and business models to find new revenue streams. But stepping outside traditional banking molds introduces more business, reputational, and regulatory risk.

Payments and Digital Commerce Platforms Forecast 2024

Payments and Digital Commerce Platforms Forecast 2024

Report
Jul 31, 2024

US digital commerce platforms will process $471.37 billion of their own payments by 2026. As a result, they’ll enjoy stronger customer relationships, added revenues, and cross-sell synergy.

4 predictions for the future of commerce media networks

Article
Jul 22, 2024

“Over the last 12 months, we’ve seen a flurry of [media advertising] activity from outside the retail sector,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.

Data Drop: 3 Charts on How Consumers Pay for Social Commerce Purchases

Data Drop: 3 Charts on How Consumers Pay for Social Commerce Purchases

Report
Jul 19, 2024

Social commerce is the fastest-growing US retail channel, and retailers will need to offer a seamless payment experience to maximize the opportunity. Understanding payment preferences will be key to ensuring conversion at checkout.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or