Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Gen Zers are driving growth in both emerging and traditional payment methods as they embrace cards, BNPL, and digital wallets. Payment providers must now align their offerings with Gen Z’s preferences as the cohort’s spending power grows.

The buy button has been on a growth tear since Shopify opened it up to enterprise customers outside of its ecosystem

The mobile wallet’s scaled-back rollout has been slow. But wero should be able to overcome that thanks to its transformative nature

As fraud protection programs get more sophisticated, fraudsters are changing tactics and focusing on people-centric scams

PayPal's outage highlights rising API-related flaws in finance. With 80% of U.S. adults relying on app-based payments, regulatory scrutiny and customer frustration could reshape the competitive landscape.

Big Tech will likely challenge the rule in court. Trump’s second term could also make the rule short-lived

The wallet is pushing new features to help increase app engagement and maintain customer loyalty

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

Commerce media networks are expanding beyond retail into new verticals like travel and financial services, creating opportunities for targeted advertising using first-party purchase data. The key to growth will be achieving a delicate balance, and engaging—rather than alienating—consumers.

The company is shifting its strategies to achieve greater profitability, but investors still aren’t impressed

Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

Block has been working to grow Cash App Pay, but the buy button still trails competitors

B2B payments are fast becoming the biggest opportunity for stablecoins to gain traction—now PayPal has to convince everyone else.

This feature will help Venmo catch up to other P2P apps and bring in more frequent users.

The payment network is going all in on stablecoins despite limited usage. Leaning into business and commercial payments can help the crypto asset take off.

The fintech’s push is part of a larger trend of US payment firms looking to capitalize on the massive growth opportunity in China

This could not only impact its market share in the debit card industry and cut into its margins—it may also hurt Visa’s brand in the court of public opinion

Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.

The integration is a win for PayPal after Amazon stopped accepting Venmo on its ecommerce site