The tie-up can help attract younger travelers and aids in Venmo’s monetization journey

Remittances represent a large share of global payments and will keep growing—although at a flat rate. Traditional money transfer organizations have to fight harder for a share of the prize as digital-only entrants have stepped up the competition.

PYUSD has struggled to gain significant adoption. The Trump admin could change that

But the social media platform may struggle to get its users on board unless it can differentiate the P2P service from its peers

PayPal is the most popular mobile payment app that US adults typically use, with over twice as many users as the next most popular choice, Venmo, according to November 2024 data from YouGov.

Reeling from 2024’s challenges, financial institutions must embrace bold strategies in 2025 to future-proof their businesses in a landscape plagued by economic, competitive, and regulatory pressures.

Despite rapid digitization, providers shouldn’t close their retail doors just yet

Digital wallets are solving this with passwordless checkout, which will likely become the industry norm

Companies implemented the tech for hyperpersonalization, AI chatbots, fraud prevention, and other use cases

The tie-up can bring in a large new stream of payments volume for the BNPL player, boosting growth ahead of going public next year

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Gen Zers are driving growth in both emerging and traditional payment methods as they embrace cards, BNPL, and digital wallets. Payment providers must now align their offerings with Gen Z’s preferences as the cohort’s spending power grows.

The buy button has been on a growth tear since Shopify opened it up to enterprise customers outside of its ecosystem

The mobile wallet’s scaled-back rollout has been slow. But wero should be able to overcome that thanks to its transformative nature

As fraud protection programs get more sophisticated, fraudsters are changing tactics and focusing on people-centric scams

PayPal's outage highlights rising API-related flaws in finance. With 80% of U.S. adults relying on app-based payments, regulatory scrutiny and customer frustration could reshape the competitive landscape.

Big Tech will likely challenge the rule in court. Trump’s second term could also make the rule short-lived

The wallet is pushing new features to help increase app engagement and maintain customer loyalty

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

Commerce media networks are expanding beyond retail into new verticals like travel and financial services, creating opportunities for targeted advertising using first-party purchase data. The key to growth will be achieving a delicate balance, and engaging—rather than alienating—consumers.