The era of higher-for-longer interest rates has weighed on payments ad spending. But that will change as consumers get new opportunities to shop around for cards with lower interest and better sign-up perks. The headwinds that issuers, mobile wallets, and other payment providers have weathered in the past two years have set the stage for a sharp reacceleration in 2025.

Key Question: How will payments ad spending change through 2025, and what does it mean for marketers?

Key Stat: US payments digital ad spend will surge 23.0% in 2025 as the expectation of lower interest rates fuels renewed marketing budgets and consumer demand.