Paypal Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Paypal
Most digital shoppers still aren't sold on AI shopping

Most digital shoppers still aren't sold on AI shopping

Article
Jul 17, 2026

Nearly half of US digital shoppers (47.1%) have not used AI to shop and aren't interested, according to an April 2026 survey from Bizrate Insights and EMARKETER.

Stripe and Advent ready $53 billion takeover bid for PayPal

Stripe and Advent ready $53 billion takeover bid for PayPal

Article
Jul 15, 2026

A successful takeover could reorder the balance of power for digital wallets and agentic commerce.

Payment Trends H2 2026

Payment Trends H2 2026

Report
Jul 02, 2026

AI, sports partnerships, BNPL, Gen Alpha, and digital asset infrastructure will be top of mind for payment providers in H2 2026.

The State of Financial Media Networks 2026

The State of Financial Media Networks 2026

Report
Jun 30, 2026

Financial media networks are growing fast, but they face a fundamental weakness: Consumers bank everywhere and shop elsewhere. Closing that gap will determine whether they become major media players or niche data providers.

PayPal adds more BNPL installment options in France

PayPal adds more BNPL installment options in France

Article
Jun 25, 2026

The launch of Visa Destinations beefs up travel rewards that nets younger consumers’ loyalty

PayPal Ads is helping simplify the buyer journey and measure campaigns

Article
Jun 22, 2026

Financial media networks’ transaction data across tens of millions of merchants and retailers gives advertisers a fresh angle when planning and measuring campaigns. This is a crucial value proposition made by PayPal Ads to advertisers looking to convert customers and compare allocations between various retail media networks.

Paze offers up to $100 in statement credits for online ecommerce

Article
Jun 16, 2026

Limited merchant acceptance will stymie the wallet’s attempts to expand.

AI Visibility Index: Financial Services Leaders & Movers, May 2026

Article
Jun 09, 2026

In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

Fiserv’s stablecoin will launch next month

Article
Jun 09, 2026

It could help the firm move on from past issues.

Google injects Express checkout features into Google Pay for Android apps

Google injects Express checkout features into Google Pay for Android apps

Article
May 28, 2026

Reducing friction and increasing buy button visibility could help the wallet compete with rivals.

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Klarna partners with one of Europe's largest payment providers

Article
May 19, 2026

To bolster its European presence, Klarna’s tie-up with a major POS provider in the EU secures its buy button’s wide visibility.

AI Visibility Index: Financial Services Leaders & Movers, April 2026

AI Visibility Index: Financial Services Leaders & Movers, April 2026

Article
May 13, 2026

In April 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

Data Drop: 4 Charts on the Future of US Mobile Payments

Data Drop: 4 Charts on the Future of US Mobile Payments

Report
May 05, 2026

Mobile payments have moved from convenience to default at checkout. Deepening usage and rising spend are raising expectations for seamless experiences. And slowing P2P growth shifts the focus from adding users to driving more value from them.

PayPal’s Q1 2026 earnings points to Venmo, BNPL, and Enterprise Payments as growth drivers

Article
May 05, 2026

Sales rose 7%, but a weak Q2 profit view and thin margins temper the comeback story.

PayPal connects advertisers to attributable accounts through Ads ID

Article
Apr 28, 2026

Flexing data that RMNs lack, PayPal lays a blueprint for FMNs’ unique utility to marketers

PayPal’s Curated Ads give advertisers long-sought-after purchase attribution

PayPal’s Curated Ads give advertisers long-sought-after purchase attribution

Article
Apr 23, 2026

Data-rich insights from FMNs give advertisers purchase attribution over intent—and new ad venues give media networks a chance to showcase their utility.

AI Visibility Index: Financial Services Q1 2026 Leaderboard

AI Visibility Index: Financial Services Q1 2026 Leaderboard

Article
Apr 15, 2026

In Q1 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

Industry KPIs: Utility-driven apps outperform entertainment on day 30 engagement

Industry KPIs: Utility-driven apps outperform entertainment on day 30 engagement

Article
Apr 14, 2026

Finance and health apps top day-30 retention, suggesting habit-driven experiences drive growth, per our Industry KPI data.

Publicis’ Q1 growth underscores need for AI and data investments

Publicis’ Q1 growth underscores need for AI and data investments

Article
Apr 14, 2026

Publicis' AI-led growth and new business wins show resilience in a challenging macro environment.

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