Advertisers’ push for a unified strategy across retail media, loyalty programs, and merchandising is raising the bar on data and transparency. Paul Lentz, executive director and head of strategic development at CVS Media Exchange, shares how new collaborations—from The Trade Desk to social platforms—can help brands see every ad dollar’s impact.

With account integration ending for Android wallets, PayPal sets its sights on keeping more users within its own ecosystem.

Centralized payment options and automating spend threshold One Credential can help to keep PayPal products top-of-wallet for Gen Z.

Retail media ad spending in France, Germany, and the UK continues to rise, outpacing all other ad formats. The space is developing rapidly despite fragmentation and a lack of standards.

With seamless in-app purchases coming, PayPal could turn Perplexity into a trusted, AI-driven checkout hub—especially for younger, AI-hungry consumers.

This launch could revolutionize PayPal’s in-store ambitions—and provide real competition for Apple Pay

Payment providers are investing in AI to help streamline and personalize both the merchant and customer experiences

The tech is dominating recent headlines as retailer and consumer interest explodes

Agent Pay could transform the payments experience for consumers with hyperpersonalized recommendations

Economic uncertainty could derail its efforts to reinvigorate growth

In the first 100 days of his second term, President Trump has reshaped business strategy across retail, tech, healthcare, and media. Here’s how tariffs, regulation, and market volatility are forcing brands to rethink spend, growth, and planning.

The payments giant also deepened its tie-up with Coinbase to make buying and using the asset more accessible

The campaign’s associated sweepstakes encourages users to pay more frequently with PayPal

Uptake could be limited given the crypto market plunge

The payments giant is expanding its financial media network to monetize its data and push profitability efforts forward

The P2P player was able to make this pivot thanks to the success of its integration in banks’ apps, which currently lead to 98% of its transactions

This leaves the BNPL industry back at square one in terms of regulation, creating uncertainty for providers

These can fuel more frequent debit card usage, helping these cards better compete against credit card programs

The option can help boost customer engagement and build its brand awareness among potential new customers