Paypal Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Paypal
A leaked Amazon pitch deck makes the case for Rufus ads

A leaked Amazon pitch deck makes the case for Rufus ads

Article
Mar 31, 2026

A leaked Amazon deck positions its Rufus AI shopping assistant as a high-intent retail media channel with CPC pricing on the horizon.

Mastercard plans to unwind $3.2 billion real-time payments acquisition

Mastercard plans to unwind $3.2 billion real-time payments acquisition

Article
Mar 27, 2026

The network’s gamble on a real-time payments rail aged poorly as stablecoins gain traction.

Publicis’ new business wins leave rivals behind in 2025

Publicis’ new business wins leave rivals behind in 2025

Article
Mar 24, 2026

Publicis dominated 2025 new business with $10 billion in wins and slim losses, widening the gap as competitors like WPP stumbled.

Venmo expands P2P network to 200 million more PayPal users

Article
Mar 24, 2026

Venmo users now can send P2P payments to PayPal users worldwide with just a phone number.

Paze adds Citi credit cardholders as it expands digital wallet beyond core member banks

Article
Mar 17, 2026

Paze still must combat entrenched consumer checkout habits with competitors like PayPal

Stablecoin Explainer 2026

Stablecoin Explainer 2026

Report
Mar 02, 2026

Stablecoins are moving from crypto rails to mainstream payments infrastructure. Regulatory support and institutional investment are accelerating adoption, but consumer trust gaps, fragmentation, and liquidity risks pose near-term hurdles for digital payments.

PayPal is reportedly readying defense against takeover

PayPal is reportedly readying defense against takeover

Article
Feb 27, 2026

The fintech and Stripe aren’t currently in talks, but a takeover is still possible.

Meta to jump back into the stablecoin arena in late 2026

Article
Feb 26, 2026

After Libra/Diem’s failure to launch, the firm returns again to crypto with regulatory clarity.

PayPal attracts takeover interest from Stripe after ‘transition year’ flop

PayPal attracts takeover interest from Stripe after ‘transition year’ flop

Article
Feb 24, 2026

As PayPal’s stock tumbles, Stripe is reportedly interested in buying some or all of the company.

Cash App is making payment requests platform-agnostic

Article
Feb 17, 2026

Going platform-agnostic allows Cash App to reach Gen Zers for P2P payments.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Bolt adds stock and ETF investing but is a far cry from PayPal’s scope

Article
Feb 06, 2026

It adds embedded investing in partnership with Atomic.

US Consumer Payment Method Trends 2026

US Consumer Payment Method Trends 2026

Report
Feb 06, 2026

In 2026, economic uncertainty is quietly reshaping consumer payment behavior, driving shifts across cards, cash, BNPL, and emerging alternatives as households adapt how they manage spending and access liquidity.

PayPal’s Q4 2025 earnings show weak branded checkout, CEO Alex Chriss departs

PayPal’s Q4 2025 earnings show weak branded checkout, CEO Alex Chriss departs

Article
Feb 04, 2026

Lackluster branded checkout and TPV growth in Q4 2025 end CEO Alex Chriss’ tenure.

Will ChatGPT Become the West’s First Super App?

Will ChatGPT Become the West’s First Super App?

Report
Jan 29, 2026

The AI Platform Is Closer Than Some Rivals, but It Still Faces Barriers

FAQ on credit cards: Payment networks, generational shifts, and the rise of financial media in 2026

Article
Jan 28, 2026

This FAQ addresses what financial services marketers, strategists, and insights professionals need to know about credit card trends, payment networks, and marketing opportunities in 2026.

FAQ on commerce media: How to capitalize on growth beyond retail

FAQ on commerce media: How to capitalize on growth beyond retail

Article
Jan 27, 2026

This FAQ addresses what commerce media is, how it differs from retail media, and where growth opportunities exist for advertisers in 2026.

AI Commerce 2026

AI Commerce 2026

Report
Jan 26, 2026

Growing consumer adoption of AI tools is positioning AI platforms as an alternative shopping channel—but most AI-driven transactions are still completed on retailer websites.

PayPal to acquire Cymbio, deepening AI platform ties

PayPal to acquire Cymbio, deepening AI platform ties

Article
Jan 22, 2026

The deal expands PayPal merchants’ reach across agentic platforms, tightening its grip on AI-driven discovery and checkout.

Mastercard to support Google’s newest protocol, integrates Agent Pay into Copilot Checkout

Article
Jan 20, 2026

Supporting Google’s Universal Commerce Protocol signals a deeper bet on agentic commerce and AI-driven payments.

PayPal will offer free tax filing promotion for debit cardholders

Article
Jan 20, 2026

The move targets Gen Z and thin-file consumers who prefer debit and avoid revolving debt.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or