Paypal Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Paypal

Venmo offers rewards for the friend group’s night out

Article
Oct 06, 2026

Extra cash back can keep group spending in-app, especially when Venmo targets social organizers.

US shoppers use BNPL and rewards to keep up the holiday spirit

US shoppers use BNPL and rewards to keep up the holiday spirit

Article
Sep 30, 2026

Merchants can pair BNPL with promotions, while payment apps can turn saved rewards into more spending.

Meta moves Muse into commerce with retailer partnerships

Meta moves Muse into commerce with retailer partnerships

Article
Sep 24, 2026

Walmart, Sephora, and other partnerships let users delegate shopping, testing their willingness to hand AI more control.

Citi’s financial media network brings cardholder data to marketers

Citi’s financial media network brings cardholder data to marketers

Article
Sep 23, 2026

Transaction data can lure advertisers, and reach beyond Citi’s app will help unlock more ad spend.

Venmo uses women’s sports to boost volume, brand recognition

Venmo uses women’s sports to boost volume, brand recognition

Article
Sep 21, 2026

Partnerships with athletes can help the app capture sponsorship payouts and expand its reach.

At FinovateFall, crypto payments can’t take off until they disappear

Article
Sep 11, 2026

Mass adoption remains distant, but remittances and payouts give providers practical uses for crypto today.

To save PayPal, CEO Lores pins hopes on Venmo

Article
Sep 11, 2026

Getting Gen Z on board with new features could help PayPal overcome years of underperformance.

Lower-wage consumers favor debit, giving issuers a rewards opportunity

Lower-wage consumers favor debit, giving issuers a rewards opportunity

Article
Sep 08, 2026

Fintechs are winning over credit-averse consumers; better rewards could help banks win bigger loans.

Stripe gives up on $50 billion PayPal acquisition

Article
Aug 28, 2026

Seeking a $50 billion bottom-dollar price underestimated PayPal’s legacy assets’ continued heft in the US, abroad.

TikTok may launch payment services in the US

Article
Aug 19, 2026

TikTok’s next challenge is convincing its users that the platform is safe for payments.

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PayPal reportedly considers Stripe sale

PayPal reportedly considers Stripe sale

Article
Aug 17, 2026

PayPal’s fusion with Stripe could reorder the landscape of crypto, BNPL, agentic commerce and digital wallets.

Top Trends to Watch in 2026: August Update

Top Trends to Watch in 2026: August Update

Report
Aug 17, 2026

Last November, we identified 11 trends we expected to shape the business landscape in 2026. Our Trends 2026 update reveals where expectations are holding, where surprises have emerged, and what businesses should watch through year-end.

Citi buys financial media network with personalized offers and rewards

Citi buys financial media network with personalized offers and rewards

Article
Aug 14, 2026

Issuer FMNs have an opportunity to turn data insights into more personalized rewards.

Zelle’s strong SMB engagement shows power of banking app-centered P2P

Article
Aug 14, 2026

Pushing deeper into local commerce could help EWS fend off rivals like Venmo.

PayPal helps US travelers use mobile payments in China

Article
Aug 12, 2026

Broader international acceptance makes its app a one-stop shop for checkout.

AI Visibility Index: Financial Services Q2 2026 Insights

AI Visibility Index: Financial Services Q2 2026 Insights

Report
Aug 06, 2026

AI recommendations are reshaping financial services discovery. In this industry’s inaugural report, we track ChatGPT brand visibility in Q2 2026, the sources informing recommendations, and what it takes to stay competitive.

PayPal Q2 results outstrip estimates, backed by strength across Venmo, Braintree

PayPal Q2 results outstrip estimates, backed by strength across Venmo, Braintree

Article
Jul 28, 2026

Strong growth across Venmo, BNPL, and Braintree bolstered PayPal’s strong performance.

PayPal’s back to school study shows strength of FMN, installments for spending loyalty

PayPal’s back to school study shows strength of FMN, installments for spending loyalty

Article
Jul 27, 2026

Parents want one app for deals, payments, and installments, giving its FMN another reason to attract marketers.

The Agentic Commerce Ecosystem 2026

The Agentic Commerce Ecosystem 2026

Report
Jul 24, 2026

Agentic commerce is reorganizing retail around five ecosystem layers. As AI agents gain influence, retailers and brands must decide where to compete, where to partner, and who controls the customer relationship.

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