The news: Chase Sapphire Reserve will offer an exclusive FIFA World Cup ticket sale for cardholders in February 2026, per Chase.
The ticket sale will take place from February 10 through February 24 in the Chase Experiences portal. Chase Sapphire Reserve, Chase Sapphire Preferred, and Sapphire Reserve for Business cardholders will all be eligible.
Zeitgeisty promos on the rise: Other issuers have seized on the US-hosted games to spur sign-ups. Bank of America gave Customized Cash Rewards and Unlimited Cash Rewards cardholders a chance to buy two FIFA World Cup tickets and World Cup-theme credit card designs.
Issuers and payment platforms have also tapped into other cultural phenomena to gain traction.
- Amex launched a White Lotus travel experience, piggybacking off Season 3 of the HBO show.
- PayPal and Venmo launched a White Lotus star-fronted marketing campaign, Venmo Everything.
- And Capital One harnessed the fervor around Taylor Swift’s Eras tour to drive sign-ups and volume.
Why this matters: Offers connected to major events with deep fanbases can create valuable sign-up opportunities and positive brand associations for issuers.
To maintain these new cardholders’ loyalty, issuers should consider integrating experiential rewards during the games—lounge opportunities, fast-pass check-in lanes, interactive pop-ups—to funnel users through multiple value-driven experiences over the duration of the tournament.