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Paypal Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Paypal
GenAI and the Consumer Purchase Journey

GenAI and the Consumer Purchase Journey

Report
Mar 22, 2024

Payment providers are tapping genAI to personalize marketing offers and virtual assistants while streamlining customer checkout. These tools could help providers monetize transaction data and help merchants drive sales.

The Banking & Payments Show: US and UK digital wallet evolution

Audio
Mar 19, 2024

Discover the dynamic shift toward digital wallets in the US and the UK in the latest podcast episode of "Behind the Numbers: The Banking & Payments Show." Delve into the compelling discourse on how younger generations' move to digital is rendering traditional wallets obsolete. Join host Rob Rubin, our US-based analyst Tyler Van Dyke, and UK-based analyst Carina Perkins as they unravel trends in digital transactions for dining, shopping, and ID verification. In the "For Argument's Sake" section, we dissect the fierce competition for market dominance among industry giants like Apple and Google, established players like PayPal, rising star Paze, and potential disruptors. Tune in for a forward-looking conversation and hit subscribe for the latest insights. Key insights: - Youth-led shift: Analysis reveals a robust trend among younger consumers pivoting to digital wallets for everyday activities, indicating a cultural and technological shift. - Market dominance debate: We uncover the strategic moves by tech titans and emergent challengers vying to capture the largest share of digital wallet users. - Cross-Atlantic perspectives: Insights from US and UK analysts present a diverse view on the adoption of digital wallets, offering a broader understanding of the global digital economy.

Key Participants in a Payment Transaction 2024

Key Participants in a Payment Transaction 2024

Report
Feb 23, 2024

Acquirers, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting as providers adapt to the rise of software and value-added services, increased payment method choice, and cloud-based innovation.

Feature innovation will transform digital wallets into everyday commerce enablers

Article
Feb 12, 2024

Digital wallets are fast becoming consumers’ preferred way to pay, both in and out of the store.

Our 2024 prediction comes true with PayPal’s latest feature launch, including AI-powered product recommendations

Article
Jan 29, 2024

The rollout includes AI-powered product recommendations and a one-click checkout experience. But in the fast-moving industry, these features could soon become commonplace among the major wallets

Payments Trends to Watch in 2024

Payments Trends to Watch in 2024

Report
Jan 05, 2024

Fintechs, banks, and the government will reshuffle the payments deck in 2024. New features and competition will redefine the digital wallet user experience, and FedNow will pivot payment flows in new directions.

Mobile Trends to Watch in 2024

Mobile Trends to Watch in 2024

Report
Dec 13, 2023

Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.

Payment behaviors are expected to shift over the holidays due to consumers’ financial concerns

Article
Nov 27, 2023

We capture how payment providers are innovating to meet new preferences and capture this vital volume in four trends

PayPal’s cards can now be used through Apple Pay, a ploy to get closer to top-of-wallet status

Article
Oct 06, 2023

The move can bring in more volume on PayPal’s cards and enhance consumer loyalty

Canada P2P Payments Forecast 2023

Canada P2P Payments Forecast 2023

Report
Oct 03, 2023

Mobile P2P payments are struggling to capture users in Canada. But banks and digital wallet providers can lean into their respective strengths to create a rosier outlook for growth.

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US Digital Account Opening Forecast 2023

US Digital Account Opening Forecast 2023

Report
Sep 06, 2023

In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks, as digital-only banks fall victim to economic uncertainty and intense fintech competition.

Payments and Digital Commerce Platforms 2023

Payments and Digital Commerce Platforms 2023

Report
Aug 17, 2023

Digital commerce platforms are leaning heavily into payment processing to grow revenues and enhance customer engagement. But it’s still early innings: They are ripe for payment provider partnerships that can evolve as the platforms grow.

US mobile wallet users prefer PayPal, especially for online purchases

US mobile wallet users prefer PayPal, especially for online purchases

Article
Aug 09, 2023

US adults are fairly evenly split on using mobile payment apps online versus in-store—except with PayPal, where 36% of users use the platform online most often, compared with 29% of users who use the app in-store, according to CivicScience.

US Buy Now, Pay Later Forecast 2023

US Buy Now, Pay Later Forecast 2023

Report
Aug 08, 2023

Buy now, pay later (BNPL) payment value will rise 14.8% annually from 2023 through 2027, as BNPL fintech leaders adapt to a maturing market by diversifying product offerings and harnessing demographic trends.

What marketers need to know about mcommerce in 5 charts

What marketers need to know about mcommerce in 5 charts

Article
Aug 04, 2023

As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.

Fintechs and neobanks outpace big incumbents in US checking account openings

Fintechs and neobanks outpace big incumbents in US checking account openings

Article
Jul 06, 2023

Why big banks are losing market share with younger generations: A report finds fintechs and neobanks have captured 47% of all new checking accounts opened in 2023, and that Gen Zers increasingly see them as their primary accounts.

Jack Henry can market AI fraud-prevention tech to strengthen customer trust

Article
Jun 22, 2023

If marketed properly, the tech can help it stand out from rivals and build customer trust before mass industry adoption.

UK Retail Technology Trends 2023

UK Retail Technology Trends 2023

Report
Jun 15, 2023

The pandemic accelerated investment in CX technology to meet rapidly changing needs. But as consumer priorities shift again amid high inflation, UK retailers need to understand which technologies are hitting the mark and which are not.

US Mobile P2P Payments Forecast 2023

US Mobile P2P Payments Forecast 2023

Report
Jun 06, 2023

Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.

Venmo’s long-awaited teen accounts will bolster user acquisition

Article
May 23, 2023

The digital wallet is already the top P2P service among teens. Its youth-facing products could help monetize the app

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