Paypal Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Paypal

CFPB will regulate payment apps like banks

Article
Nov 21, 2024

Big Tech will likely challenge the rule in court. Trump’s second term could also make the rule short-lived

PayPal rolls out Pool Money feature to increase app engagement

Article
Nov 14, 2024

The wallet is pushing new features to help increase app engagement and maintain customer loyalty

Top Trends to Watch in 2025

Top Trends to Watch in 2025

Report
Nov 14, 2024

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

The future of commerce media: United, Lyft, and the push for in-transit ads

Article
Nov 08, 2024

Commerce media networks are expanding beyond retail into new verticals like travel and financial services, creating opportunities for targeted advertising using first-party purchase data. The key to growth will be achieving a delicate balance, and engaging—rather than alienating—consumers.

PayPal makes strides toward better profitability in Q3

Article
Oct 29, 2024

The company is shifting its strategies to achieve greater profitability, but investors still aren’t impressed

Generative AI for Personalization in Consumer Payments

Generative AI for Personalization in Consumer Payments

Report
Oct 25, 2024

Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

Cash App Pay scores Lyft tie-up but still struggles with adoption

Article
Oct 18, 2024

Block has been working to grow Cash App Pay, but the buy button still trails competitors

PayPal proves PYUSD has real-world payments applications

PayPal proves PYUSD has real-world payments applications

Article
Oct 04, 2024

B2B payments are fast becoming the biggest opportunity for stablecoins to gain traction—now PayPal has to convince everyone else.

Venmo adds scheduled payments to catch up to other P2P apps

Article
Oct 03, 2024

This feature will help Venmo catch up to other P2P apps and bring in more frequent users.

Visa steps up stablecoin push with Visa Tokenized Asset Platform

Article
Oct 03, 2024

The payment network is going all in on stablecoins despite limited usage. Leaning into business and commercial payments can help the crypto asset take off.

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PayPal brings SMB product PPCP to China’s $3T ecommerce market

Article
Sep 27, 2024

The fintech’s push is part of a larger trend of US payment firms looking to capitalize on the massive growth opportunity in China

A deep dive into the DOJ’s antitrust lawsuit against Visa and its debit business

Article
Sep 26, 2024

This could not only impact its market share in the debit card industry and cut into its margins—it may also hurt Visa’s brand in the court of public opinion

US Payments Digital Ad Spending 2024

US Payments Digital Ad Spending 2024

Report
Sep 23, 2024

Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.

Amazon adds PayPal to Buy with Prime after short-lived tie-up with Venmo

Article
Sep 19, 2024

The integration is a win for PayPal after Amazon stopped accepting Venmo on its ecommerce site

Revolut mulls stablecoin launch, following in PayPal’s footsteps

Article
Sep 19, 2024

It would likely face similar adoption struggles to PayPal’s stablecoin, and the timing may lessen its revenue opportunities

7 Charts That Define Digital Markets in 2024 and Beyond

7 Charts That Define Digital Markets in 2024 and Beyond

Report
Sep 11, 2024

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

PayPal rolls out record ad campaign starring Will Ferrell to pick up in-store momentum

Article
Sep 10, 2024

The actor’s appeal across generations can help attract users for the company’s debit card and in-store offerings

Alibaba opens up walled garden wider with WeChat Pay tie-up

Article
Sep 06, 2024

Like many other payment providers globally, Alibaba is opening up its walled garden to fight off antitrust scrutiny

One year after launch, PayPal’s stablecoin hasn’t gained much ground

Article
Aug 09, 2024

It has a much smaller market cap than the likes of USDT. The entire asset category is still far from mainstream

Commerce Media Explainer 2024

Commerce Media Explainer 2024

Report
Aug 08, 2024

The media model popularized by retailers is now being adapted by companies in other verticals. Financial services and travel companies are among those launching commerce media networks in a bid to monetize their first-party data.

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