Big Tech will likely challenge the rule in court. Trump’s second term could also make the rule short-lived
The wallet is pushing new features to help increase app engagement and maintain customer loyalty
From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.
Commerce media networks are expanding beyond retail into new verticals like travel and financial services, creating opportunities for targeted advertising using first-party purchase data. The key to growth will be achieving a delicate balance, and engaging—rather than alienating—consumers.
The company is shifting its strategies to achieve greater profitability, but investors still aren’t impressed
Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.
Block has been working to grow Cash App Pay, but the buy button still trails competitors
B2B payments are fast becoming the biggest opportunity for stablecoins to gain traction—now PayPal has to convince everyone else.
This feature will help Venmo catch up to other P2P apps and bring in more frequent users.
The payment network is going all in on stablecoins despite limited usage. Leaning into business and commercial payments can help the crypto asset take off.
The fintech’s push is part of a larger trend of US payment firms looking to capitalize on the massive growth opportunity in China
This could not only impact its market share in the debit card industry and cut into its margins—it may also hurt Visa’s brand in the court of public opinion
Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.
The integration is a win for PayPal after Amazon stopped accepting Venmo on its ecommerce site
It would likely face similar adoption struggles to PayPal’s stablecoin, and the timing may lessen its revenue opportunities
In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.
The actor’s appeal across generations can help attract users for the company’s debit card and in-store offerings
Like many other payment providers globally, Alibaba is opening up its walled garden to fight off antitrust scrutiny
It has a much smaller market cap than the likes of USDT. The entire asset category is still far from mainstream
The media model popularized by retailers is now being adapted by companies in other verticals. Financial services and travel companies are among those launching commerce media networks in a bid to monetize their first-party data.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.