Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Streaming's ad-free tier is getting pricier by the year

Article |
 Dec 16, 2025

How Target's Roundel is reshaping retail media with guest-centric strategies

Article |
 Dec 16, 2025

How industry leaders say AI will change the way consumers shop in 2026

Article |
 Dec 16, 2025

Lack of reviews or product data erodes social credibility for brands

Article |
 Dec 16, 2025

Marketing budgets rise as accountability tightens

Article |
 Dec 16, 2025

Target, Walmart face FDA warnings over potentially unsafe baby formula left on shelves

Article |
 Dec 16, 2025

AI doctor deepfakes are surging on social media

Article |
 Dec 16, 2025

Klarna enters agentic commerce fray with open standard protocol

Article |
 Dec 16, 2025

PayPal applies for a banking charter

Article |
 Dec 16, 2025

Visa embraces Circle’s USDC for transaction settlement

Article |
 Dec 16, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Payments Trends to Watch in 2024

Wallets Will Rule Amid Intensifying Competition, While FedNow Shakes Up Payment Flows

Report by David Morris  |  Jan 5, 2024
Download
Report
Share
Table of Contents
Feature innovation will transform digital wallets into everyday commerce enablers
Paze will put open-loop digital wallet leaders on notice
FedNow will take a bite out of bill pay
Sources
Media Gallery
About This Report
Fintechs, banks, and the government will reshuffle the payments deck in 2024. New features and competition will redefine the digital wallet user experience, and FedNow will pivot payment flows in new directions.
Topics
Payments
US
Table of Contents
Feature innovation will transform digital wallets into everyday commerce enablers
Paze will put open-loop digital wallet leaders on notice
FedNow will take a bite out of bill pay
Sources
Media Gallery

Payment industry innovation and competition will transform mobile commerce and diversify payment flow routes in 2024. Consumers and businesses will win big, benefiting from instant payment expansion, commerce enablement tools, and broader payment choices.

authors

David Morris

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Tiffani Montez
Principal Analyst, Banking
Amy Rotondo
Director, US Research
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844sales@emarketer.com

* Copyright © 2025 
EMARKETER Inc. All Rights Reserved.