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EMARKETER

Mobile Trends to Watch in 2024

GenAI, Foldables, and App Innovations Will Boost Advertising and Commerce Growth

Report by Yoram Wurmser  |  Dec 13, 2023
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Table of Contents
Mobile apps still drive advertising growth
GenAI will reinvigorate voice assistants
US mcommerce growth will stay strong due to innovations coming from China
Foldable phones will finally break through in the US
Sources
Media Gallery
About This Report
Despite a slowdown in smartphone sales, innovations in advertising, commerce, AI, and even device form-factors will drive mcommerce and mobile advertising growth in 2024.
Topics
Mobile Devices
Worldwide
Table of Contents
Mobile apps still drive advertising growth
GenAI will reinvigorate voice assistants
US mcommerce growth will stay strong due to innovations coming from China
Foldable phones will finally break through in the US
Sources
Media Gallery

Despite a decline in smartphone shipments in 2023, mobile ecosystems will thrive in 2024 thanks to innovations in mcommerce and device form-factors. Advertising will continue to drive app monetization as consumers spend more time on their favorite apps. And generative AI (genAI) will maintain its disruptive track, fundamentally transforming search and virtual assistants.

Here’s what’s in the full report

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Table of Contents

  1. Mobile apps still drive advertising growth
  2. GenAI will reinvigorate voice assistants
  1. US mcommerce growth will stay strong due to innovations coming from China
  2. Foldable phones will finally break through in the US
  1. Sources
  2. Media Gallery

Charts in This Report

US In-App Purchases Pale in Comparison to In-App Advertising SpendNearly 9 Out of 10 Virtual Assistant Users Access Them Through Their Smartphones
Growth of US Mcommerce Sales Stabilizes at a Strong RateGlobal Shipments of Premium Foldable Phones Will Nearly Double in 2024

authors

Yoram Wurmser

Contributors

Chris Keating
Director, Research
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