Key stat: PayPal is the most popular mobile payment app that US adults typically use, with over twice as many users as the next most popular choice, Venmo, according to November 2024 data from YouGov.

Beyond the chart:

• We forecast PayPal transaction payment value to reach $1.20 trillion in 2025, 61.5% of worldwide PayPal transaction payment value.
• There will be 91.5 million core PayPal users in the US this year, nearly a third (32.0%) of the population.

Use this chart: Marketers can use this chart to align ad placements with the most popular mobile payment apps and consider partnership opportunities to expand their reach.

Related EMARKETER reports:

• US Banking Consumer Habits by Generation 2024 (EMARKETER subscription required)
• Payments Trends to Watch in 2025(EMARKETER subscription required)

Methodology: Data is from a December 2024 YouGov analysis as cited in company blog. US adults ages 18+ were surveyed online as part of YouGov Profiles. Results are based on continuously collected data from rolling surveys from November 2023-November 2024, rather than from a single questionnaire.