Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →AI is the top tool content teams are reaching for to speed up production in 2026
Article |
Mar 26, 2026
How to break out of the in-store retail media pilot phase
Article |
Mar 26, 2026
March Madness adds more marketing wins to a sports-heavy 2026
Article |
Mar 26, 2026
Financial and insurance brands pushed ad spending to new heights in the first half of 2025
Article |
Mar 25, 2026
Revolut mints £4.7 billion as it dives deeper into global markets
Article |
Mar 25, 2026
Starling Bank launches a Gemini-powered virtual assistant
Article |
Mar 25, 2026
Consumers living paycheck to paycheck see a poor financial outlook
Article |
Mar 25, 2026
New Balance’s expansion showcases retail's embrace of resale
Article |
Mar 25, 2026
Easter spending to hit record $24.9 billion amid inflationary pressures
Article |
Mar 25, 2026
Google Lyria 3 Pro adds structure and length, giving brands custom music at scale
Article |
Mar 25, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →UK Digital Wallets 2024
As More Consumers Turn to Apple Pay, PayPal, and Other Players, How Should Retailers Respond?
Download
Table of Contents
Executive Summary
Digital wallets are gaining share of UK retail spending
Digital wallets are the fastest-growing online payment method
Digital wallets are also gaining share of in-store payments
How can retailers leverage the growth in digital wallets?
Sources
Media Gallery
About This Report
Digital wallets are gaining share of retail transactions in the UK. Retailers that don’t accept them risk losing sales.
Table of Contents
Executive Summary
Digital wallets are gaining share of UK retail spending
Digital wallets are the fastest-growing online payment method
Digital wallets are also gaining share of in-store payments
How can retailers leverage the growth in digital wallets?
Sources
Media Gallery
Digital wallets are gaining share of retail transactions in the UK as consumers seek secure and frictionless payment options, both in-store and online. Retailers that don’t offer digital options risk losing sales.
Key Question: Why should UK retailers respond to the surge in digital wallet adoption?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: More than half (53%) of UK consumers have recently purchased products online using PayPal, and 30% have used Apple Pay.
authors
Carina Perkins
Contributors
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- David Morris
- Principal Analyst
- Amy Rotondo
- Director, US Research
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.