Marketers face rising pressure from tariffs, triopoly dominance: Growth is coming from mid-tier platforms and smarter strategies, EMARKETER analysts say at Possible conference.

Agent Pay could transform the payments experience for consumers with hyperpersonalized recommendations

Chrome is the hottest browser no one can buy—yet: OpenAI, Yahoo, and Perplexity are lining up to bid if the DOJ forces a Google sell-off, eyeing a shortcut to AI search dominance.

YouTube tests new AI features: The updates, including video carousels in search results and AI video summaries, promise innovation but require adaptation.

It uses the technology for more manual processes, freeing up the team for creativity.

Perplexity eyes smartphone deals to challenge Google’s mobile search dominance: With Motorola on board and Samsung talks underway, Perplexity’s AI could replace Google Gemini on Android phones

The transition risks alienating customers who are frustrated by the app or uncomfortable with the AI surveillance tech

Advertising’s AI obsession is upside down: While genAI dominates for content creation, agencies are sleeping on AI’s real strategic edge—like SEO, workflow automation, and data insights

Gates thinks we have a decade before AI dominates; Schmidt says we have a year. Either way, AI will still need human intervention to keep it on track.

HubSpot’s push for AI data privacy: HubSpot customers handled 90% of inquiries without human intervention while meeting strict privacy regulations.

OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.

HubSpot’s 2025 Spotlight proves that the pressure for AI adoption is on: The event highlighted over 200 features to show how HubSpot’s AI is setting the pace.

AI-generated fake KFC ad emphasizes consumers’ AI concerns: The reaction underscores lingering fears over AI’s ethical implications.

Leaning on non-card revenue can help the network maintain its momentum even if shaky economic conditions lead to slower consumer spending

Tinder’s AI flirts now, but it has range: “The Game Game” helps users charm dates, but its real edge is tone-savvy tech fit for customer support or hiring.

GenAI adoption complicates retailers’ customer acquisition strategies: Brands are struggling to optimize their websites and product listings to account for rising traffic from genAI tools.

OpenAI introduces 4o Image Generation: Usage is skyrocketing—but while advertisers are showing more acceptance, consumer sentiment remains a concern.

61% of US consumers have used AI tools for online shopping: Retailers have a clear opportunity to leverage the technology for more personalized experiences.

B2B influencer marketing has become a key strategy for driving trust and engagement. Buyers turn to industry experts, micro-influencers, and thought leaders for credible insights. Marketers should use video and events to maximize reach as well as AI for efficiency and measurable ROI.