Shoppers made a record number of Amazon purchases this holiday season: Strong consumer spending coupled with momentum in its ad business helped propel Amazon’s earnings well past expectations.

The future of B2B content marketing is with genAI, but marketers must still learn how to overcome its challenges, adopt innovative strategies, and embrace the technology as a helpful and increasingly essential tool.

In 2027, enterprise spending on generative AI solutions worldwide will reach $151.1 billion, growing nearly eightfold from its total in 2023, according to the International Data Corporation.

In 2025, Google will begin gradually phasing out third-party cookies, with the goal to eradicate them by year’s end. To help our readers prepare, we answered the most common questions we receive on cookie deprecation and identity resolution.

GenAI is on the agenda for most retailers in 2024: Walmart, Target, Canadian Tire, and others are turning to the tech to boost customer and employee satisfaction.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 tech trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how on-device AI features will boost flagging PC and smartphone sales, what happens when GenAI makes content less trustworthy, and how immersive media will take a qualitative leap. Tune in to the discussion with our analysts Jacob Bourne, Gadjo Sevilla, and Yory Wurmser.

The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.

What trends will we be talking about this year? Consumer behaviors will be shaped by continued uncertainty and cultural trends spilling over into commerce.

As 2023 comes to an end, this is the data you need to kick-start 2024.

Precipitously decreased funding is creating headwinds for fintech, but emerging environmental and regulatory crises will present innovative startups and vendors with lucrative opportunities in 2024.

Consumer behaviors will be shaped by continued uncertainty, heightened in an election year, and cultural trends spilling over into commerce (think Krispy Kreme and Ozempic). Retailers that lean into tech advancements and get back to basics will win.

Dramatic shifts are in the works for 2024, as BaaS, social media players, genAI, and new digital wallets reshape the banking landscape. Our top trends explore what’s in store.

In 2024, generative AI (genAI) will reshape B2B marketing. Marketers and their firms will need to tackle this evolving technology to use it effectively. GenAI will bring to the forefront the importance of brand reputation, data quality, and system integrations—and it will foster an uptick in human interactions.

Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what’s in store.

On today's podcast episode, we discuss why the internet might be getting worse, what a new device designed for generative AI (genAI) might look like, whether we're sure about self-checkout, why a new online safety bill matters, what consumers expect from brands on social issues, where the ultra-rich spend their holidays, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Carina Perkins.

On today's podcast episode, we discuss how marketers have been adopting generative AI (genAI), what ordinary Americans want from it, and what the genAI frenzy could face in 2024. "In Other News," we talk about how much ChatGPT will hurt publishers now that it has real-time information and what we can expect AI PCs to do differently. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Marketing data is essential to success, but marketers face tough conditions in a changing B2B landscape. Investments in data and related tools need to be carefully chosen and demonstrate proven ROI.

Amazon’s search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

US B2B martech spending growth will slow due to economic uncertainties and tighter budgets, prompting marketers to optimize their tech stacks for ROI.