Google, Samsung, and Qualcomm aim for mass appeal with AI smart glasses: Streamlined genAI eyewear offers a stylish alternative to clunky headsets and expensive standalone devices.

Mass affluent consumers are a $177.2 trillion global market that banks have struggled to serve. Now emerging technologies are finally enabling them to capture this lucrative demographic.

On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.

Both retailers used generative AI to improve employee productivity in Q2—Walmart leveraged the tech to improve its product catalog and Target used it to enhance in-store employee tools. Target’s curbside pickup service helped it grow digital comparable sales 8.7% YoY, while Walmart’s marketplace and sales of GLP-1 drugs contributed to its 4.2% comp sales growth YoY.

To truly change consumers’ financial behaviors for the better, personal finance management tools must take human nature into account and lean on AI to become predictive, proactive, and prescriptive. We look at why banks will also benefit.

This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Tech’s Big Five (including Meta, Google, Amazon, Microsoft, and Apple) have all upped mentions of AI during their 2024 earnings calls compared with two years prior, according to company releases.

Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.

Key stat: 56% of internet users in China have used generative AI (genAI) compared with 46.3% of internet users in the US, according to February 2024 data from the Ministry of Internal Affairs and Communications (MIC) - Japan.

The tech can improve the checkout solution’s accuracy, removing potential customer frustrations

Amazon, Walmart, and Stitch Fix lead retailers when it comes to AI implementation: But retailers of all sizes are leveraging the technology to drive sales and improve CX, according to a report provided exclusively to EMARKETER.

Our new report series identifies use cases of GenAI that can be applied in key areas of digital businesses.

GenAI is potentially a game changer for personalization in retail. This report takes a closer look at some of the key use cases.

This year 100.1 million people in the US will use generative AI at least once per month, up nearly 900% from 7.8 million in 2022, per our June 2024 forecast.

The role of the CMO has expanded far beyond traditional marketing expectations. Despite high expectations and many challenges, CMOs can find new opportunities to lead successful teams and drive business growth. Four CMOs share their perspectives for this report.

Nearly 4 in 10 (38%) CMOs globally say content creation and optimization is the area with the most application and integration for generative AI, according to May 2024 data from the CMO Council and Zeta Global.

As genAI adoption grows, businesses and consumers face a transforming digital ecosystem marked by broadening applications, enhanced productivity, shifting business practices, and legal and ethical challenges.

On today's podcast episode, we discuss examples of generative AI (GenAI) in retail, how to convince consumers to engage with it, and what GenAI is not good for. Join our analyst Sara Lebow as she hosts analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML.

Over half (52%) of CEOs worldwide expect generative AI to achieve efficiency and cost savings next year, according to an April 2024 survey from IBM Institute for Business Value (IBV) conducted by Oxford Economics.