Key stat: This year 100.1 million people in the US will use generative AI at least once per month, up nearly 900% from 7.8 million in 2022, per our June 2024 forecast.

Beyond the chart:

• 32.6% of US internet users will be generative AI users this year, per our forecast.
• With Google integrating generative AI into search, many internet users are using the tech without even realizing it. As it becomes more common in existing applications, this trend will continue.
• Workplace adoption will drive nearly half of generative AI use by 2026, according to our GenAI User Forecast 2024 report.

Use this chart:

• Make the case for generative AI implementations.
• Demonstrate the potential for personalized marketing campaigns via generative AI.
• Emphasize the importance of training staff to use generative AI.

More like this:

• Retailers lean on data, AI for content personalization
• More than a third of CMOs lean on genAI for productivity, personalization, and more
• AI is reshaping the role of CMOs, their teams, and their companies
• GenAI’s use by social media marketers is already widespread, especially for content creation