Genai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Genai
Pinterest looks to prove itself as a multichannel marketing force after Q1

Pinterest looks to prove itself as a multichannel marketing force after Q1

Article
May 04, 2026

Pinterest courts full-funnel marketers: Q1 revenue rose 18% as AI tools and retail deals aim to turn inspiration into trackable sales.

Google’s eyes long-rumored Gemini ad debut

Google’s eyes long-rumored Gemini ad debut

Article
May 01, 2026

Google considers Gemini ads: After ruling them out, Google eyes chatbot ads to offset AI costs and prove Gemini can rival ChatGPT for budgets.

Reddit’s 74% ad growth cements its position as a high-intent ad platform

Reddit’s 74% ad growth cements its position as a high-intent ad platform

Article
Apr 30, 2026

Reddit monetizes trust at scale: Q1 revenues rose 69% to $663 million, with ad revenues up 74% as authentic conversations drive performance.

Google’s AI spending more than doubled YoY, and advertising is picking up the slack

Google’s AI spending more than doubled YoY, and advertising is picking up the slack

Article
Apr 29, 2026

Google posts its second $100 billion quarter thanks to AI: The advertising leader is proving that the tech can drive revenues to offset heavy spending.

OpenAI’s revenue miss colored tech’s biggest earnings day

Article
Apr 29, 2026

Can advertising cover tech’s ballooning AI costs? That question defined big Q1 earnings day for Amazon, Meta, Microsoft, and Google.

Meta to lay off 10% of employees as AI transforms its workforce

Meta to lay off 10% of employees as AI transforms its workforce

Article
Apr 21, 2026

Meta cuts staff as AI automates ads: A 10% reduction tied to AI tools pushes marketers to prioritize outcomes over targeting.

10 Charts That Define Digital Markets in 2026 and Beyond

10 Charts That Define Digital Markets in 2026 and Beyond

Report
Apr 20, 2026

Ten charts reveal where digital markets are headed as AI shapes ad trends, social and retail media take a bigger share of ad spend, and consumer adoption of AI-driven buying influences ecommerce growth.

Canada’s Big Five banks discuss AI

Article
Apr 16, 2026

With AI models like Mythos on the horizon, are they doing enough to defend against emerging risks?

OpenAI launches ads manager, reduces ChatGPT ad pilot cost to $50,000

Article
Apr 10, 2026

OpenAI's new ads manager and a $50K buy-in aim to turn ChatGPT into a self-serve media buy.

OpenAI projects $2.5 billion in ad revenues this year and $100 billion by 2030

Article
Apr 09, 2026

OpenAI tells investors ads will hit $2.5 billion this year and $100 billion by 2030, betting scale offsets steep costs.

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Brand Safety 2026

Brand Safety 2026

Report
Apr 08, 2026

AI is reshaping brand safety by amplifying risks around placement, accuracy, and authenticity while offering new tools to control them. As automation scales, marketers face a growing tradeoff between performance gains and trust.

Google sees up to 80% sales gains from AI-powered ads

Article
Apr 07, 2026

Google's AI Max drives up to 80% sales gains, but trust concerns linger as conversational ads test user confidence.

The AI-Powered Shopper's Path to Purchase

The AI-Powered Shopper's Path to Purchase

Report
Apr 07, 2026

The ecommerce playbook is changing as AI disruptors reshape the path to purchase. In this video, Principal Analyst Sky Canaves explores how discovery, decision-making, and loyalty are evolving—and what retailers and brands must do to stay competitive.

The Trade Desk rivals seize on scrutiny, but walled gardens pose the bigger threat

Article
Apr 01, 2026

The Trade Desk scrutiny is opening doors, as rivals court buyers after audits—but agency AI ecosystems and walled gardens pose the real threat to DSPs.

Omnicom’s latest report signals an agency shift from human talent to AI

Omnicom’s latest report signals an agency shift from human talent to AI

Article
Mar 30, 2026

Omnicom’s AI emphasis is raising talent questions, as sparse mentions of people highlight layoffs and a broader industry tilt toward automation and cost efficiency.

Meta ramps up genAI powered ad creation as marketers weigh consumer trust

Meta ramps up genAI powered ad creation as marketers weigh consumer trust

Article
Mar 26, 2026

Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.

FAQ on generative AI: How consumer adoption is steering marketing in 2026

Article
Mar 24, 2026

This FAQ covers how consumers and marketers are adapting to generative AI, the risks that accompany its growth, and what strategies brands should prioritize in 2026.

Pinterest makes ads easier for small businesses and creators

Article
Mar 24, 2026

Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.

The Future of Digital 2026: Canada

The Future of Digital 2026: Canada

Report
Mar 16, 2026

AI is reshaping how consumers in Canada search, shop, and spend time with media. As digital adoption deepens, brands, publishers, and retailers face the need to adapt to AI-driven discovery and commerce, or risk losing out in a rapidly changing market.

ChatGPT is showing up in patient appointments, healthcare providers report

ChatGPT is showing up in patient appointments, healthcare providers report

Article
Mar 13, 2026

AI prep is changing visits, with doctors wary of misinformation but optimistic about patient education.

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