Pinterest courts full-funnel marketers: Q1 revenue rose 18% as AI tools and retail deals aim to turn inspiration into trackable sales.
Google considers Gemini ads: After ruling them out, Google eyes chatbot ads to offset AI costs and prove Gemini can rival ChatGPT for budgets.
Reddit monetizes trust at scale: Q1 revenues rose 69% to $663 million, with ad revenues up 74% as authentic conversations drive performance.
Google posts its second $100 billion quarter thanks to AI: The advertising leader is proving that the tech can drive revenues to offset heavy spending.
Can advertising cover tech’s ballooning AI costs? That question defined big Q1 earnings day for Amazon, Meta, Microsoft, and Google.
Meta cuts staff as AI automates ads: A 10% reduction tied to AI tools pushes marketers to prioritize outcomes over targeting.
Ten charts reveal where digital markets are headed as AI shapes ad trends, social and retail media take a bigger share of ad spend, and consumer adoption of AI-driven buying influences ecommerce growth.
With AI models like Mythos on the horizon, are they doing enough to defend against emerging risks?
OpenAI's new ads manager and a $50K buy-in aim to turn ChatGPT into a self-serve media buy.
OpenAI tells investors ads will hit $2.5 billion this year and $100 billion by 2030, betting scale offsets steep costs.
AI is reshaping brand safety by amplifying risks around placement, accuracy, and authenticity while offering new tools to control them. As automation scales, marketers face a growing tradeoff between performance gains and trust.
Google's AI Max drives up to 80% sales gains, but trust concerns linger as conversational ads test user confidence.
The ecommerce playbook is changing as AI disruptors reshape the path to purchase. In this video, Principal Analyst Sky Canaves explores how discovery, decision-making, and loyalty are evolving—and what retailers and brands must do to stay competitive.
The Trade Desk scrutiny is opening doors, as rivals court buyers after audits—but agency AI ecosystems and walled gardens pose the real threat to DSPs.
Omnicom’s AI emphasis is raising talent questions, as sparse mentions of people highlight layoffs and a broader industry tilt toward automation and cost efficiency.
Meta's new genAI tools speed production and improve performance, but consumer trust still challenges payoff.
This FAQ covers how consumers and marketers are adapting to generative AI, the risks that accompany its growth, and what strategies brands should prioritize in 2026.
Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.
AI is reshaping how consumers in Canada search, shop, and spend time with media. As digital adoption deepens, brands, publishers, and retailers face the need to adapt to AI-driven discovery and commerce, or risk losing out in a rapidly changing market.
AI prep is changing visits, with doctors wary of misinformation but optimistic about patient education.
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