AI is transforming Canada’s media consumption, digital ad ecosystem, and ecommerce sector. High digital engagement is fueling growth, but AI is forcing brands, publishers, and retailers to rethink search, retail media, and commerce strategies.

This deck covers:

• Sentiments among consumers and businesses in Canada toward AI
• Analysis of time spent with media, digital ad spending, and ecommerce sales in Canada as they relate to AI developments
• A breakdown of economic and other factors affecting the future of digital in Canada
• Opportunities for brands, retailers, agencies, and publishers in Canada