The ecommerce playbook is changing as AI disruptors reshape the path to purchase. In this video, Principal Analyst Sky Canaves explores how discovery, decision-making, and loyalty are evolving—and what retailers and brands must do to stay competitive.

This video will:

• Explore our forecast for ecommerce and how various AI adoption scenarios will affect digital sales growth
• Examine the impact of AI on the path to purchase and how consumers are reacting to its deepening influence
• Assess how retailers and brands must adapt in order to build consumer trust in the AI-powered shopping journey