As brands incorporate creators and influencers into more of their marketing and advertising strategies, they are fueling the growth of the creator economy, while making it more competitive and complex.

Adobe pushed an AI-powered update to Firefly that signals a turning point for the tech in video production.

Criteo bets on ChatGPT commerce in a pitch deck as its new ad pilot promises fast setup and measurable AI traffic.

Querying vast troves of financial data is getting easier.

OpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.

79% of marketers boost genAI spend as creators use AI for content to drive results—but trust and governance gaps remain.

Sky-high operational costs are pushing ChatGPT and its rivals toward ads, while Koah is betting survival hinges on monetizing scale.

42% of UK/US B2B tech CMOs say declining performance from traditional search channels is driving them to adapt for generative engine optimization (GEO) and zero-click search, tied with the 42% who say AI is changing how buyers discover and evaluate brands, according to a December report from 3Thinkrs.

Teens live on their phones, bouncing between short-form video, gaming, shopping, and AI. As social feeds become storefronts and AI doubles as a tool and companion, brands must rethink how they earn attention—and trust—in teen digital life.

61% of US digital media professionals are excited about AI developments in digital media and look forward to advertising within AI-generated content, according to a December report from Integral Ad Science and YouGov.

AI is reshaping how content is created, scaled, and measured. Output is rising, but as AI scales content production across the market, the competitive advantage compresses—making differentiation, trust, and measurement the new constraints on sustained performance.

TD Bank is pushing the human touch as it spends heavily on technology.

Retail is entering a more complex, multichannel era, testing retail media strategies as a result. In this video, Principal Analyst Sarah Marzano examines the structural shifts reshaping how consumers discover and purchase, and what those changes signal for growth.

Tech giants and brands leaned hard into AI-led creative, but consumer responses were mixed.

Algorithms now shape most ad spend: Decisioning is expanding beyond targeting, increasing scale while adding opacity across planning, execution, and measurement.

Emotion won at the Super Bowl as Ring, Budweiser, and Amazon topped iSpot rankings by pairing heart, nostalgia, and humor with brand recognition.

Adobe lifted its ad spend 30% to $1.4 billion to sell its AI story, signaling a future where marketers must sort real AI innovation from flashy features.

Amazon’s strong Q4 results were tempered by uncertainty as a $200 billion 2026 spending plan rattled investors.

Lloyds plans a genAI-enabled, customer-facing assistant

Publicis shows strong growth as AI takes center stage, but advertisers should monitor which holdcos prove AI-driven gains across planning, activation, and outcomes.