Retail is entering a more complex, multichannel era, testing retail media strategies as a result. In this video, Principal Analyst Sarah Marzano examines the structural shifts reshaping how consumers discover and purchase, and what those changes signal for growth.

This video will:

Explore the forces pulling retail online
Examine where retail media opportunities are expanding as new players emerge and Amazon’s dominance levels off
Assess how social commerce and genAI are changing the way consumers discover and buy

authors

Sarah Marzano

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5 Inflection Points That Will Define US Retail

How Shifts in Consumer Behavior, Platforms, and Tech Are Reshaping Opportunities for Growth

authors

Sarah Marzano

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