GenAI can be useful to B2B marketers by helping them overcome content creation challenges. But marketers also face new obstacles brought on by the technology, and they’ll need to balance the power of genAI with human creativity and oversight.

Key Question: How can B2B marketers use genAI to transform content creation, navigate challenges, and strike a balance between AI automation and authentic human connections?

Key Stat: Fifty-seven percent of B2B marketers said creating the right content is a challenge.