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EMARKETER

The Daily: The Great BtN Take Off—2024 trends, GenAI and search, Prime Video drives CTV, and short-video's reckoning

Audio by Jasmine Enberg, Yoram Wurmser, Paul Verna  |  Jan 2, 2024
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The Daily: The Great BtN Take Off—2024 trends, GenAI and search, Prime Video drives CTV, and short-video's reckoning
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eMarketer Podcast
Influencer Marketing
Marketing Technology
United States

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.

Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, YouTube, Podbean or wherever you listen to podcasts. Follow us on Instagram

Episode Transcript:

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