Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Agentic ad buying has moved from niche topic to top-tier anxiety for media planners
Article |
Mar 27, 2026
Visa boosts subscription management services for issuers
Article |
Mar 27, 2026
How Behr Paint hired creators to take customer service calls
Article |
Mar 27, 2026
Better and Coinbase partner on crypto-backed down-payment loans
Article |
Mar 27, 2026
Schwab goes after Gen Z with brokerage accounts for teens
Article |
Mar 27, 2026
Agentic shopping, outcome-driven AI, and creator commerce: Takeaways from Shoptalk 2026
Article |
Mar 27, 2026
Brands move beyond ROAS as measurement gaps widen in commerce media
Article |
Mar 27, 2026
63% of doctors use AI, but adoption drops with age
Article |
Mar 27, 2026
OpenAI’s ChatGPT ads hit $100 million in annualized revenues, but doubts remain
Article |
Mar 27, 2026
Action targets 100 US stores by 2030, but the discount market is already crowded
Article |
Mar 27, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Fintech Trends to Watch in 2024
Opportunities in GenAI and Parametric Insurance Lie Ahead, Though BaaS Challenges Loom
Download
Table of Contents
Parametric insurance will transform P&C risk assessment in 2024
Risky BaaS partnerships will test the trust between FIs and fintechs
Tech providers will find a lucrative niche in helping banks deploy genAI
Sources
Media Gallery
About This Report
Precipitously decreased funding is creating headwinds for fintech, but emerging environmental and regulatory crises will present innovative startups and vendors with lucrative opportunities in 2024.
Table of Contents
Parametric insurance will transform P&C risk assessment in 2024
Risky BaaS partnerships will test the trust between FIs and fintechs
Tech providers will find a lucrative niche in helping banks deploy genAI
Sources
Media Gallery
Headwinds like decreased funding and regulatory scrutiny of banking as a service (BaaS) will make 2024 an uphill battle for fintech. But innovative startups and vendors will turn the home insurance crunch and banks’ struggles with generative AI (genAI) deployment into opportunities.
authors
Maria Elm, Tiffani Montez
Contributors
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Amy Rotondo
- Director, US Research
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.