In this report, CMOs share how they’re transforming influencer strategies to deliver business impact—and what solution providers can do to help.

Meta aims to expand AI-powered ad creation: The early release initiative gives brands low-risk access to experimental creative technologies.

Creators and marketers are using AI to streamline workflows, enhance content, and improve their strategies. Despite challenges related to AI governance, accessibility, and implementation, proliferation of the tech will ultimately benefit the creator economy.

Tech layoffs surge as AI eats middle management: Microsoft, LinkedIn, and others are slashing jobs to “flatten” org charts, raising concerns that generative AI's rise will echo the dot-com era's reckoning.

Netflix's ad tier reaches 94 million as it looks to genAI to continue its trajectory: The data suggests Netflix is positioned for sustained streaming market leadership.

On today’s podcast episode, we discuss where GenAI is being used along the current shopper journey, how agents can help, the most overhyped piece of this, and one thing retailers and brands are paying enough attention to as a result. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Carina Perkins and Principal Analyst Yory Wurmser.

TikTok debuts AI Alive, an image-to-video generation tool: The feature is part of TikTok’s push to maintain dominance in a competitive short-form market.

Marketers are embracing AI for creative work: Most, though, still ignore its power to drive efficiency and automation.

Both firms are slashing hundreds of jobs, citing AI efficiencies and market shifts—signaling a future where only the AI-proficient survive.

India’s commerce landscape is undergoing rapid transformation, fueled by booming ecommerce, rising mobile shopping, and the growing influence of social media.

The fintech company implements globally conscious strategies under economic volatility and new political tailwinds.

WPP could rebrand GroupM as WPP Media: The change may benefit WPP, but rebranding alone won’t solve all of its problems.

GenAI use is widespread in creative marketing: Leadership, however, is focused on operations over content outcomes.

Google presents ads with AI chatbot startups Liner, iAsk: The move is part of Google’s strategic effort to lead the AI revolution.

Payment providers are investing in AI to help streamline and personalize both the merchant and customer experiences

The tech is dominating recent headlines as retailer and consumer interest explodes

Meta revenues up 16% YoY in Q1: The company started the year off on a positive note, but tariffs could foreshadow strife.

It can remember customers across chats and make personalized recommendations.