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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
Powering the Point-of-Sale

Powering the Point-of-Sale

Report
Feb 28, 2023

This second installment of the “Payments Ecosystem” collection unpacks how point-of-sale (POS) hardware, software, and payment gateway services are becoming increasingly intertwined as merchants adapt to economic turmoil and consumer payment changes.

Qualcomm, MediaTek, and Android OEMs usher in era of satellite connectivity at MWC

Article
Feb 28, 2023

Satellite connectivity segment emerges from MWC 2023: Apple’s iPhone 14 may have ushered in the ability to access satellites for emergency communications, but the technology is now ripe for wider mainstream applications.

US Holiday 2022 Review and Holiday 2023 Preview

US Holiday 2022 Review and Holiday 2023 Preview

Report
Feb 28, 2023

The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

Gen Z and Banking

Gen Z and Banking

Report
Feb 27, 2023

Gen Zers’ influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.

Gen Z loves Apple, which should help tech giant expand its advertising business

Gen Z loves Apple, which should help tech giant expand its advertising business

Article
Feb 24, 2023

Gen Z’s love of Apple is its secret weapon: The cohort should help it build its advertising business for years to come

Wearables 2023

Wearables 2023

Report
Feb 24, 2023

More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.

The Daily: What the Big Tech players are doing in healthcare, and who's primed to be the most disruptive

Audio
Feb 22, 2023

On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

Big Tech search wars could attract attention from FTC’s new outfit

Big Tech search wars could attract attention from FTC’s new outfit

Article
Feb 21, 2023

FTC sharpens tech oversight amid AI revolution: Big tech’s opaque algorithms pushed the FTC to create an Office of Technology to rein in the industry. Search wars pose a regulatory wildcard.

Apple delays mixed-reality pivot

Apple delays mixed-reality pivot

Article
Feb 17, 2023

Another delay for Apple’s mixed reality headset: It’s been working on the technology for its next big product since 2015, but now delays are due to software and hardware issues. How can Apple succeed at a time of economic upheaval?

Money is still pouring into app install ad spending, boosting Apple and others

Article
Feb 16, 2023

Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.

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Forecast Trends to Watch for 2023

Forecast Trends to Watch for 2023

Report
Feb 15, 2023

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2023 that clients should be aware of, as compiled by our forecasting team.

Apple Pay Later ‘launching soon’ to shakeup BNPL industry

Apple Pay Later ‘launching soon’ to shakeup BNPL industry

Article
Feb 07, 2023

Despite delays, Apple can benefit from its extensive user base and merchant acceptance to build BNPL success.

Meta’s path to recovery paved by expensive layoffs

Article
Feb 03, 2023

Meta’s vow of efficiency marks renewed optimism: Meta shares rally after analysts upgrade stock due to Meta’s new, leaner direction. Meanwhile, the company continues to spend billions on an unrealized metaverse pivot.

Social Video Ad Spending Forecast 2023

Social Video Ad Spending Forecast 2023

Report
Jan 24, 2023

Facing signal loss and challenging macroeconomic conditions, advertisers are pumping the brakes on social network ad spending. But social video is shining through the gloom.

7 trends affecting mobile advertising in 2023

Article
Jan 23, 2023

Apple will use its gains from AppTrackingTransparency to launch a demand-side platform, and QR-launched augmented reality will help rejuvenate out-of-home advertising. Find out what else our analysts predict will impact mobile advertising this year.

Google cutting 12,000 from its payroll to compensate for pandemic-era errors

Article
Jan 23, 2023

Thousands of Googlers get pink slips: As scavenging continues to rise among other industries, terminated workers shouldn’t be jobless for long. Meanwhile, Google is laser-focused on a revenue-driven AI strategy.

Apple looking to ramp up in-house component design and production

Apple looking to ramp up in-house component design and production

Article
Jan 13, 2023

Apple’s intensifying in-house push: It already designs its own processors, and now it looks like Apple is moving to make its own Wi-Fi and 5G radios, displays, and touchscreens, reducing reliance on suppliers.

Worldwide Digital Ad Spending 2023

Worldwide Digital Ad Spending 2023

Report
Jan 09, 2023

A jarring deceleration in ad spending growth has shaken the advertising industry in many parts of the world. However, this softness is not universal, and it is likely to be short-lived.

The Daily: 2023 mobile trends—Mobile AR gets anchored, the smartphone smart home controller, and more

Audio
Jan 06, 2023

On today's episode, we discuss why anchoring augmented reality (AR) experiences to exact locations matters, how the smartphone will transform the smart home, why Apple will revise its app commission policies, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.

Can TSMC’s diversification outlast geopolitical tensions?

Can TSMC’s diversification outlast geopolitical tensions?

Article
Jan 04, 2023

Taiwan is still the cradle of chip innovation: TSMC committed to its home country even as it broke ground in America, maintaining Taiwan’s dominance in chip production at a time of heightened geopolitical conflict.

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