Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

Apple, China mend ties to overcome economic turmoil

Article
Mar 28, 2023

Apple leads businesses leaning on China: The brewing tech cold war notwithstanding, companies like Apple need to rely on established supply chains. Continued foreign partnerships are essential to China’s recovery.

Retailers find it hard to quit China’s manufacturing

Retailers find it hard to quit China’s manufacturing

Article
Mar 28, 2023

China’s manufacturing expertise is difficult to compete with: That has led some retailers to rethink supply chain diversification even as India, Latin America, and Vietnam gain traction as production hubs.

Top 15 US Ecommerce Companies Forecast

Top 15 US Ecommerce Companies Forecast

Report
Mar 28, 2023

Smaller retailers are gaining share and reshaping the ecommerce landscape, but will they be able compete with giants like Amazon?

US ad spend reached its eighth month of decline in February

Article
Mar 27, 2023

US ad spend dropped 8.0% YoY in February, according to a MediaPost analysis of Standard Media Index’s US Ad Market Tracker. That marks eight months of consecutive YoY decline as part of a trend that began in July 2022.

Amazon US Ecommerce Sales by Product Category 2023

Amazon US Ecommerce Sales by Product Category 2023

Report
Mar 24, 2023

Health and personal care will drive growth but won’t be enough to improve Amazon’s share of the overall US ecommerce market.

Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023

Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023

Article
Mar 22, 2023

This year, the payments industry will face its first major test following pandemic-driven digitization as economic uncertainty pressures customer habits. This is the data you need to understand the major changes facing the payments ecosystem in 2023—and how to navigate them.

Amazon makes another round of deep job cuts in its desire to get lean

Amazon makes another round of deep job cuts in its desire to get lean

Article
Mar 21, 2023

Tech’s nightmare becomes reality: As Amazon lays off thousands more, the talent bloodletting shows no signs of letting up. It’s a symptom of impulsivity in the tech industry that could come back to haunt it amid the tight labor market.

Podcast listeners’ favorite app? Hint: It’s not an audio platform.

Podcast listeners’ favorite app? Hint: It’s not an audio platform.

Article
Mar 15, 2023

YouTube is the preferred podcast platform among US listeners of this medium, according to Morning Consult. Spotify takes second place, followed by Apple Podcasts and Pandora.

The smart wearables market is growing older

The smart wearables market is growing older

Article
Mar 02, 2023

Most smart wearable users in the US are between ages 18 and 44, but the fastest-growing audience is older.

Banks must turn to digital and mobile to capture the hearts of Gen Z

Banks must turn to digital and mobile to capture the hearts of Gen Z

Article
Mar 01, 2023

The cohort experiences life through social media and mobile devices. Banks must adapt to win their dollars.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Powering the Point-of-Sale

Powering the Point-of-Sale

Report
Feb 28, 2023

This second installment of the “Payments Ecosystem” collection unpacks how point-of-sale (POS) hardware, software, and payment gateway services are becoming increasingly intertwined as merchants adapt to economic turmoil and consumer payment changes.

Qualcomm, MediaTek, and Android OEMs usher in era of satellite connectivity at MWC

Article
Feb 28, 2023

Satellite connectivity segment emerges from MWC 2023: Apple’s iPhone 14 may have ushered in the ability to access satellites for emergency communications, but the technology is now ripe for wider mainstream applications.

US Holiday 2022 Review and Holiday 2023 Preview

US Holiday 2022 Review and Holiday 2023 Preview

Report
Feb 28, 2023

The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

Gen Z and Banking

Gen Z and Banking

Report
Feb 27, 2023

Gen Zers’ influence on banking will begin to emerge as more than 4 million of them per year become mobile bankers through 2026. Banks must adapt to provide the services these digital natives demand.

Gen Z loves Apple, which should help tech giant expand its advertising business

Gen Z loves Apple, which should help tech giant expand its advertising business

Article
Feb 24, 2023

Gen Z’s love of Apple is its secret weapon: The cohort should help it build its advertising business for years to come

Wearables 2023

Wearables 2023

Report
Feb 24, 2023

More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.

The Daily: What the Big Tech players are doing in healthcare, and who's primed to be the most disruptive

Audio
Feb 22, 2023

On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

Big Tech search wars could attract attention from FTC’s new outfit

Big Tech search wars could attract attention from FTC’s new outfit

Article
Feb 21, 2023

FTC sharpens tech oversight amid AI revolution: Big tech’s opaque algorithms pushed the FTC to create an Office of Technology to rein in the industry. Search wars pose a regulatory wildcard.

Apple delays mixed-reality pivot

Apple delays mixed-reality pivot

Article
Feb 17, 2023

Another delay for Apple’s mixed reality headset: It’s been working on the technology for its next big product since 2015, but now delays are due to software and hardware issues. How can Apple succeed at a time of economic upheaval?

Money is still pouring into app install ad spending, boosting Apple and others

Article
Feb 16, 2023

Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or