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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
Top 8 Trends to Watch for 2023

Top 8 Trends to Watch for 2023

Report
Nov 29, 2022

We expect 2023 to usher in changes in ad spending, audience, and commerce that will create a new crop of digital leaders.

Can Meta transform WhatsApp into a super app?

Article
Nov 18, 2022

Meta wants to transform WhatsApp into a super app: It is rolling out the ability to search businesses by category, browse their catalogs, and buy without leaving the app.

How Apple, Google, Amazon, and Twitter seek to disrupt finance

Article
Nov 16, 2022

Here’s what Apple, Google, Amazon, and Twitter are doing to build out a space in financial services—and how Big Tech’s expansion into banking will impact the industry.

Nike and Apple lean into the metaverse

Nike and Apple lean into the metaverse

Article
Nov 14, 2022

Nike and Apple eye opportunities in the metaverse: Nike is opening an online store and trading platform for digital sneakers, while Apple is reportedly working on its own virtual environment.

Salesforce lays off workers as tech, banks buckle under interest rate hike

Salesforce lays off workers as tech, banks buckle under interest rate hike

Article
Nov 14, 2022

Activist investor pressures Salesforce to slash staff: A string of tech layoffs last week follows the Fed’s interest rate hike. But tech talent scavengers should keep companies on their toes.

US retailers and brands shift manufacturing away from China

US retailers and brands shift manufacturing away from China

Article
Nov 09, 2022

Many US companies are cutting their investments in China: The country’s COVID-related lockdowns have led many retailers and brands to shift manufacturing elsewhere to avoid disruptions.

Apple TV+ tests the ad-supported waters through Major League Soccer

Article
Nov 08, 2022

Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.

PayPal hails Venmo and BNPL growth in Q3 earnings, will accept Apple payment products

Article
Nov 07, 2022

We delve through PayPal’s Q3 earnings report to give you the main takeaways.

The Daily: Google's growth hits the brakes, Apple Search Ads, and live sports' relationship with cable

Audio
Nov 07, 2022

On today's episode, we discuss why Google's advertising business has slowed, the significance of YouTube's growth going in the wrong direction, and what to expect from Google in Q4 and beyond. "In Other News," we talk about Apple Search Ads' market share and why live sports may not be that big of a driver of pay TV subscriptions. Tune in to the discussion with our analyst Max Willens.

Microsoft mulls ad-supported PCs to boost adoption

Article
Nov 04, 2022

Do Windows PCs need ad disruption? Abysmal Windows 11 adoption and expiring support for Windows 10 mean Microsoft needs new strategies. Ad-based subscriptions could bring prices down but alienate customers.

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Spotlight: Klarna

Spotlight: Klarna

Report
Nov 02, 2022

How do Klarna’s BNPL product features measure up to customer demand? We show how new features can balance these demands against the competing interests of shareholders and regulators.

Apple leads Big Tech on Q3 earnings as economy perks up

Apple leads Big Tech on Q3 earnings as economy perks up

Article
Oct 31, 2022

Apple sets a revenue record: After a bleak week for Big Tech, Apple shows strength in Q3 earnings. Backed by Mac, wearables, and a consumer spending uptick—it’s doing something right.

Apple’s new ad placements immediately caused a brand safety crisis

Article
Oct 31, 2022

Apple’s lack of experience managing ads is showing: Its new App Store placements were flooded with gambling ads, prompting a widespread backlash.

Target, Macy’s, and others embrace store-within-a-store concepts

Target, Macy’s, and others embrace store-within-a-store concepts

Article
Oct 31, 2022

The store-within-a-store’ concept gains momentum: The partnerships work well when there’s clear synergy between the brands involved, such as Target and Apple.

The Weekly Listen: Uber's ad aspirations, Gen Z's media time, and are we past 'peak newsletter'?

Audio
Oct 27, 2022

On today's episode, we discuss Uber's foray into advertising, whether or not we are past "peak newsletter," how to convert online shoppers into buyers, how Apple's privacy changes have affected mobile marketers, how much media young people consume, an explanation of what's most disrupting advanced TV, how much it costs to raise a kid in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Evelyn Mitchell.

Apple wants a cut of social media’s ‘boosted’ post revenues

Apple wants a cut of social media’s ‘boosted’ post revenues

Article
Oct 26, 2022

Apple is demanding 30% of promoted post transactions: The App Store now says promoted posts should be treated as in-app purchases in a not-so-subtle attack against Meta.

Apple Music and Apple TV+ both see price hikes, as consumers debate whether or not to cut back on services

Apple Music and Apple TV+ both see price hikes, as consumers debate whether or not to cut back on services

Article
Oct 25, 2022

Apple's streaming price hikes test their brand equity: The tech giant's audio and video services are getting more expensive; will consumers grin and bear it?

Apple’s Search Ads app gets a boost, while Google Ads and Meta Ads take a dive

Article
Oct 18, 2022

While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”

Apple and Goldman Sachs partner to offer high-yield savings accounts

Article
Oct 17, 2022

Apple and Goldman Sachs teamed for the new high-yield savings feature.

US Holiday Shopping 2022

US Holiday Shopping 2022

Report
Oct 17, 2022

The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.

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