In June 2026, we analyzed 4,010 ChatGPT recommendations across 13 categories in the tech hardware and devices industry to compile the AI Visibility Index.

Apple is positioning its redesigned Siri to compete directly with ChatGPT and other AI assistants with what competitors can't match: billions of active devices already in users' hands and deep integration with personal data stored on those devices. "It's less of a takeover, but more like a fork in the road," said our analyst Gadjo Sevilla, on a recent episode of "Behind the Numbers." "Apple is not competing in that space. It's not a general free-for-all model. What it is doing, however, is infusing its own brand of safe, and as we're seeing, highly personalized AI features designed around its users."

Netflix seeks new viewing habits: Live channels and bundles aim to lift viewing time as originals lose staying power and engagement cools.

In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

As multiracial audiences expand, brands ignoring them risk ceding revenues to rivals that don't.

Apple-Spotify alliance redraws video podcast playbook: Shared tech and revenues lower barriers for video podcasts, leaving YouTube as the only major the lone silo.

Global ad spending is accelerating again, despite geopolitical shocks. Digital is tightening its grip, even as traditional media gets a temporary boost from major events. The sources of growth are shifting across regions—and among platforms.

Google Health app will use device data and medical records to deliver health insights, intensifying competition among consumer health wearables and AI tools.

Uploaded via QR codes, Apple works to make more ticket and card functions Wallet-compatible.

In today’s podcast episode, we discuss what will define Tim Cook’s legacy as he steps down as CEO of Apple; whether the company needs another “iPhone moment”; and the top priority for incoming boss John Ternus. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.

Ads fund the backbone: Alphabet, Meta, Amazon, and Microsoft use over $160 billion in quarterly ads to help finance AI scale—and fortify their edge.

Apple's Services category enjoys record growth: The segment contains its ads business, which will grow steadily through 2030

Ad spending will surge in 2026 as AI-driven gains and a packed events calendar offset mounting economic strain. Social will lead the way as Meta overtakes Google in net revenues and the wider ad industry closes in on the half-trillion-dollar milestone.

Finance and health apps top day-30 retention, suggesting habit-driven experiences drive growth, per our Industry KPI data.

Social platforms want a bigger role in search ad budgets, but user habits lag behind. As search expands beyond traditional engines, these platforms must turn occasional behavior into intent-driven activity to grab ad dollars.

In today’s podcast episode, we discuss what if Apple delivers on its vision of Apple Intelligence? What if Abercrombie evolves beyond retail into a lifestyle brand? What if Google starts paying for the content its AI uses? Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian, and Principal Analysts Nate Elliott and Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.

As Apple celebrates its 50th anniversary, we dive into how the company has grown as leader in marketing, retail, and services—and what’s next.