Apple faces lawsuit over false advertising for delayed iPhone 16 features: The case echoes concerns over the impact that deceptive advertising can have on brands.

While Apple TV+ lost money, Services revenue hit $96.2 billion in 2024—showing Apple’s broader ecosystem is carrying the weight of its content ambitions.

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

Echo users can no longer block voice data sharing as Amazon quietly makes off-device processing mandatory to train Alexa+.

New pre-home- screen video ads are sparking backlash as Roku’s monetization push clashes with users’ expectations for a paid device experience.

Form factor is Gemini’s secret weapon: With Gemini landing across every Google touchpoint, it’s poised to dominate as Apple fumbles Siri and Amazon slaps a fee on Alexa+.

With profits down and factories years away, Foxconn says tariffs are a major obstacle for companies navigating rising costs and supply chain instability.

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

US wearables forecast 2025: Health and wellness features are driving consumer adoption of wearables. AI-powered capabilities could be next. But doctors aren’t as enthusiastic about relying on health data in their practice—yet.

Google offers carbon footprint reports for its ad services: The move emphasizes the need for advertisers to value the environmental impact of campaigns.

With iOS 19, iPadOS 19, and macOS 16, it’s overhauling interfaces to spark consumer interest, boost sales, and bridge the gap before delayed AI features arrive.

Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.

On today’s podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Apple’s delay underscores how hard on-device AI is to get right. Meanwhile, Alexa+ and Gemini also stumble, proving voice assistants aren’t an easy win.

Apple's recent release of an event-planning app exposes an opportunity for brands and marketers to engage with social consumers.

Ultra-thin phones return—but will they last? MWC showcased a new wave of ultra-thin smartphones, but thinner designs may sacrifice battery life, storage, and cameras—key factors driving upgrades.

The rule would require larger payment apps to be regulated like banks. Ending this rule would be a win for Apple Pay and Google Wallet

Honor will invest $10 billion to shift from smartphones to AI devices, betting on agentic AI and industry partnerships to compete with Apple, Google, and Samsung.

Its partnership with Perplexity aims to create an action-oriented AI smartphone, but market competition and questionable demand makes this a risky venture.

US smart wearable users will surge past 100 million by 2025 as AI capabilities drive adoption. Generational preferences, device convergence, and rising form factors like smart glasses and rings will reshape the market through 2028.