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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
Google’s ‘Carbon Footprint for Google Ads’ responds to global, consumer pressures

Google’s ‘Carbon Footprint for Google Ads’ responds to global, consumer pressures

Article
Mar 12, 2025

Google offers carbon footprint reports for its ad services: The move emphasizes the need for advertisers to value the environmental impact of campaigns.

Apple to overhaul software for consistency across iPhone, iPad, Mac

Apple to overhaul software for consistency across iPhone, iPad, Mac

Article
Mar 11, 2025

With iOS 19, iPadOS 19, and macOS 16, it’s overhauling interfaces to spark consumer interest, boost sales, and bridge the gap before delayed AI features arrive.

Apple’s AI delays put its smart home ambitions on the back burner

Apple’s AI delays put its smart home ambitions on the back burner

Article
Mar 10, 2025

Delays in core features could stall everything from Vision Pro to smart home devices, just as rivals double down on smarter assistants.

Behind the Numbers: Our Total Media Consumption Is Hitting a Ceiling. But In Which Areas Is It Starting to Fall?

Audio
Mar 07, 2025

On today’s podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Delays for an upgraded Siri could cost Apple in voice assistant race

Delays for an upgraded Siri could cost Apple in voice assistant race

Article
Mar 07, 2025

Apple’s delay underscores how hard on-device AI is to get right. Meanwhile, Alexa+ and Gemini also stumble, proving voice assistants aren’t an easy win.

Apple's new social app reveals event opportunities for marketers

Article
Mar 06, 2025

Apple's recent release of an event-planning app exposes an opportunity for brands and marketers to engage with social consumers.

Thin is (back) in for latest smartphones at MWC

Article
Mar 06, 2025

Ultra-thin phones return—but will they last? MWC showcased a new wave of ultra-thin smartphones, but thinner designs may sacrifice battery life, storage, and cameras—key factors driving upgrades.

Tossing CFPB’s digital wallet rule would be a win for payment apps

Article
Mar 06, 2025

The rule would require larger payment apps to be regulated like banks. Ending this rule would be a win for Apple Pay and Google Wallet

Honor’s $10 billion bet to challenge Apple, Google, and Samsung in AI devices

Article
Mar 03, 2025

Honor will invest $10 billion to shift from smartphones to AI devices, betting on agentic AI and industry partnerships to compete with Apple, Google, and Samsung.

T-Mobile and Perplexity's AI phone faces crowded market, uncertain interest

T-Mobile and Perplexity's AI phone faces crowded market, uncertain interest

Article
Mar 03, 2025

Its partnership with Perplexity aims to create an action-oriented AI smartphone, but market competition and questionable demand makes this a risky venture.

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US Wearables Forecast 2025

US Wearables Forecast 2025

Report
Mar 03, 2025

US smart wearable users will surge past 100 million by 2025 as AI capabilities drive adoption. Generational preferences, device convergence, and rising form factors like smart glasses and rings will reshape the market through 2028.

FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands

FAQ: How Trump Tariffs on Latin American Imports Will Affect US Brands

Report
Feb 28, 2025

US President Donald Trump’s shifting trade policies will have ramifications for US brands that do business with Latin America. This FAQ addresses the most pressing questions for companies as they navigate new tariffs, supply chain disruptions, and the potential rise of new competitors.

Figure AI to start testing humanoid robots in homes

Article
Feb 28, 2025

Figure AI shifts into overdrive: Slashing its original timeline, the startup is pushing humanoid robots into homes this year—either a sign of rapid AI progress or a risky bet to stay ahead.

Alexa+ announced with major upgrades, a price tag, and uncertain availability

Alexa+ announced with major upgrades, a price tag, and uncertain availability

Article
Feb 27, 2025

The improved Alexa finally debuts with better conversation skills and smart home features. Can Amazon convince users to pay when smartphones offer similar features for free?

Apple to invest $500 billion in US jobs, manufacturing, and infrastructure

Article
Feb 25, 2025

Facing global trade tensions, Apple is pumping billions into US-based production—potentially sweetening the deal for future tariff exemptions.

YouTube may be adding a second ad-free tier that could shake up podcast market

Article
Feb 21, 2025

A budget-friendly premium tier could pull podcast fans away from Spotify, offering ad-free listening where they already watch—on YouTube, and increasingly, on their TVs.

Spotify’s AI-narrated audiobook offering could help independent authors

Article
Feb 20, 2025

Spotify’s latest AI push gives independent authors a cost-effective way to create audiobooks, but AI narration’s emotional gap could turn some listeners away.

iPhone 16e includes Apple Intelligence support but loses affordability

iPhone 16e includes Apple Intelligence support but loses affordability

Article
Feb 20, 2025

The $599 iPhone 16e is packed with power, but it could steal sales from the iPhone 16. If the cheaper model does it all, what’s left to justify the premium price?

Meta’s next bet on robotics: Innovation or overreach?

Article
Feb 18, 2025

Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.

TikTok’s return to app stores offers a brief reprieve, but uncertainty remains for brands and marketers

Article
Feb 18, 2025

As the clock ticks on a required sale, regulatory risks could upend ad strategies and force brands to pivot.

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