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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

Consumers and physicians are at odds on the value of health wearables

Article
Dec 13, 2024

Consumers and physicians disagree on the value of health wearables: If wearable makers are able to foster physician trust in the data generated by their devices, they could gain an edge in uptake from consumers eager to share their health data.

Western Europe Trends to Watch in 2025

Western Europe Trends to Watch in 2025

Report
Dec 11, 2024

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

Apple Pay gets its first real iPhone wallet competitor

Article
Dec 10, 2024

The Vipps wallet in Norway is the first to use Apple’s NFC tech, opening the floodgates for more to deploy the tech.

Payments Trends to Watch in 2025

Payments Trends to Watch in 2025

Report
Dec 10, 2024

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Tech Trends to Watch in 2025

Tech Trends to Watch in 2025

Report
Dec 10, 2024

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

Humane shifts focus to AI software after wearable struggles

Article
Dec 06, 2024

After the Ai Pin flop, Humane shifts gears, marketing its AI-powered assistant CosmOS for devices like cars and smart homes, but competition is fierce.

Over 70% of licensed drivers will drive connected cars by 2028

Over 70% of licensed drivers will drive connected cars by 2028

Article
Dec 06, 2024

There will be 180.9 million connected car drivers in the US by 2028, reaching over 70% of licensed drivers, according to a September 2024 EMARKETER forecast.

Gen Z Consumer Payment Habits 2024

Gen Z Consumer Payment Habits 2024

Report
Dec 04, 2024

Gen Zers are driving growth in both emerging and traditional payment methods as they embrace cards, BNPL, and digital wallets. Payment providers must now align their offerings with Gen Z’s preferences as the cohort’s spending power grows.

BNPL spend approached $1 billion on Cyber Monday—but failed to keep up with overall sales

Article
Dec 03, 2024

But the payment method’s volume grew slower than overall retail sales, suggesting providers need to do more to amp up growth

Intel’s leadership shake-up signals shift as technology industry realigns around AI

Article
Dec 03, 2024

With Gelsinger out, Intel faces strategic crossroads—divest, restructure, or merge—all while navigating a leadership vacuum that could stall its AI pivot and attract opportunistic bids.

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Shop Pay’s Cyber 5 performance highlights growth momentum

Article
Dec 03, 2024

The buy button has been on a growth tear since Shopify opened it up to enterprise customers outside of its ecosystem

Strong Cyber Five sales bodes well for the holiday season

Strong Cyber Five sales bodes well for the holiday season

Article
Dec 03, 2024

Amazon, Target, and malls were among this year’s Cyber Five winners: Roughly 197 million people shopped this year’s sales, leading to a surge in online and in-store spending.

Vizio gives Walmart’s advertising business a boost

Article
Dec 03, 2024

Walmart’s advertising business gets a boost: The retailer closed its Vizio acquisition, giving it inroads into the lucrative CTV market.

T-Mobile, SpaceX get FCC approval to expand coverage to dead zones

Article
Dec 02, 2024

SpaceX and T-Mobile’s direct-to-cell service promises to eliminate vast dead zones, but the cost to consumers could hinder widespread adoption.

xAI plans standalone app for Grok, but costs could hinder adoption

xAI plans standalone app for Grok, but costs could hinder adoption

Article
Dec 02, 2024

xAI’s plan for a standalone app may expand user access, but controversial outputs and app store policies could undermine its adoption and growth.

Consumers aren’t using digital wallets’ non-payment features

Article
Nov 27, 2024

Despite Google Wallet and Apple Wallet’s investments in travel and ID features, adoption has been tepid

DOJ’s Google breakup plan could disrupt partnerships, harm other web browsers

Article
Nov 22, 2024

Banning Google’s search payments will threaten browser stability, push Apple to adapt, and create openings for competitors like Bing and DuckDuckGo.

CFPB will regulate payment apps like banks

Article
Nov 21, 2024

Big Tech will likely challenge the rule in court. Trump’s second term could also make the rule short-lived

Nvidia reports another quarter of record revenue but faces Blackwell supply constraints

Article
Nov 21, 2024

With revenues soaring 94% to $35.1 billion, it dominates AI hardware, but Big Tech’s in-house chip ambitions could challenge its position.

Adobe’s SlimLM keeps AI on-device, with no need for data centers or internet

Article
Nov 20, 2024

By processing AI locally, Adobe’s SlimLM reduces cloud computing costs and privacy concerns.

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