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Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple

How the Capital One-Discover merger would fare in a Harris or Trump administration

Article
Oct 24, 2024

The deal faces an uphill battle no matter who wins, but we think it has better odds under Trump

Top 100 brands lose $200 billion in brand value, says Interbrand

Top 100 brands lose $200 billion in brand value, says Interbrand

Article
Oct 18, 2024

Apple remains the top brand around: But the tech giant saw its first decline in 20 years as competitors embrace AI more seamlessly.

Apple shifts focus to smart home AI expansion

Apple shifts focus to smart home AI expansion

Article
Oct 17, 2024

By using Siri and the Matter standard, Apple could dominate the IoT market with a seamless smart home ecosystem.

Klarna scores Apple Pay tie-up, leveling the playing field with Affirm

Article
Oct 17, 2024

It’s a large volume opportunity for the BNPL player and helps Klarna compete with. It can also help keep users loyal to Apple as its NFC tech opens up

How the GM card helps Barclays’ growth strategy

Article
Oct 15, 2024

The card will expand Barclays’ presence in the US credit card industry and help diversify its card volume

The Daily: The companies that are shaping the future of AI and what happens when your digital bank goes down

Audio
Oct 15, 2024

In today’s podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America’s recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

Uber eyes Cybercab partnership as autonomous vehicle market stalls

Article
Oct 15, 2024

Self-driving car companies might rely on ride share platforms until consumer accessibility expands and manufacturing costs drop. But this strategy could drive down wages for human drivers.

Apple TV+, with little room left for growth, joins Prime Video

Apple TV+, with little room left for growth, joins Prime Video

Article
Oct 11, 2024

Apple’s Prime Video deal draws the lines of power in streaming: Growth in SVOD is slowing significantly, leaving services little choice but to piggyback off larger platforms.

Xbox games arrive on Android after DOJ’s Google ruling

Article
Oct 11, 2024

Microsoft is taking advantage of Google’s antitrust ruling, enhancing its own mobile gaming strategy while increasing options for consumers.

US Buy Now, Pay Later Forecast 2024

US Buy Now, Pay Later Forecast 2024

Report
Oct 10, 2024

US buy now, pay later (BNPL) payment value will reach $94.29 billion in 2024. As the industry matures, user growth is becoming limited—forcing BNPL fintechs to find new avenues for growth.

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The DOJ floats a Google breakup, foreshadowing drastic changes to search advertising

Article
Oct 09, 2024

If the DOJ breaks up Google, who would be king of search? A filing hinted at a potential breakup, but political uncertainties could slow plans.

Google must open Android up to third-party marketplaces, stop developer exclusivity incentives

Google must open Android up to third-party marketplaces, stop developer exclusivity incentives

Article
Oct 08, 2024

A US ruling requires Google to abandon exclusivity practices, potentially empowering smaller developers to enter the Android app market more easily.

Apple roundup: Tackling software problems before launching affordable iPhone SE 4

Article
Oct 04, 2024

Apple patches major iOS bugs before the iPhone SE 4's expected announcement, but its missing AI features are the real problem.

AI market expected to surge to almost $1 trillion by 2027

AI market expected to surge to almost $1 trillion by 2027

Article
Sep 30, 2024

Soaring GPU and data center demand could inflate costs and delay the benefits of AI expansion.

Apple pulls back from big-screen plans even as AMC launches major theater overhaul

Apple pulls back from big-screen plans even as AMC launches major theater overhaul

Article
Sep 27, 2024

Theaters need Big Tech more than ever: Chains like AMC are implementing costly upgrades even as players like Apple pair down their box office strategies.

Big Tech limits access, VPNs for Russian users

Article
Sep 27, 2024

Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.

Meta hit with €91 million fine for storing user passwords unencrypted

Meta hit with €91 million fine for storing user passwords unencrypted

Article
Sep 27, 2024

The latest fine reflects both Meta’s data mishandling and the EU’s heightened regulatory crackdown on Big Tech.

A deep dive into the DOJ’s antitrust lawsuit against Visa and its debit business

Article
Sep 26, 2024

This could not only impact its market share in the debit card industry and cut into its margins—it may also hurt Visa’s brand in the court of public opinion

The Daily: AI models that can “reason”, the push to invent a new AI device, and the possibility of “Safe SuperIntelligence”

Audio
Sep 26, 2024

On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

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