Apple Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple
Apple’s ad business misses the mark in its Q4

Apple’s ad business misses the mark in its Q4

Article
Nov 01, 2024

Apple feels the pain of Apple TV+ struggles: Its Q4 revenues missed the mark in some divisions including Services, which includes advertising.

Peloton stock price soars after strong earnings beat

Article
Oct 31, 2024

Peloton stock jumps by double digits: The connected fitness company’s focus on profitability is paying off, with Q1 FY25 revenues cleanly surpassing expectations.

Apple’s AI launch week marred by Indonesia’s iPhone ban

Apple’s AI launch week marred by Indonesia’s iPhone ban

Article
Oct 29, 2024

New AI-powered Apple devices hit markets, but Indonesia’s ban and the EU’s App Store demands reveal global friction in Apple’s shift toward an AI-first strategy.

Marqeta’s latest BNPL solution can help eliminate the need for merchant integration of BNPL

Article
Oct 29, 2024

Marqeta Flex helps digital wallets and card issuers embed BNPL options, eliminating the need for direct integrations with merchants

Apple announcing M4 devices this week, minus the fanfare

Apple announcing M4 devices this week, minus the fanfare

Article
Oct 25, 2024

Skipping its usual fall roll-out event, Apple will announce M4 devices and AI betas. It may be aiming to align launches with feature readiness.

Meta takes the lead in mobile AI but lacks key smartphone presence

Meta takes the lead in mobile AI but lacks key smartphone presence

Article
Oct 25, 2024

Meta’s slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta’s success hinges on partnerships as it competes with Apple and Google.

Apple’s iOS 18.2 beta brings new AI tools amid iPhone 16 production cuts

Apple’s iOS 18.2 beta brings new AI tools amid iPhone 16 production cuts

Article
Oct 24, 2024

iPhone 16 sales falter as AI enhancements fail to excite consumers: Apple reduces production by 10 million units, signaling weak demand despite rolling out new AI tools in iOS 18.2 beta.

Apple’s specialized game store plans to revive on-device iPhone gaming

Apple’s specialized game store plans to revive on-device iPhone gaming

Article
Oct 24, 2024

The move could improve mobile gaming appeal but risks confusing users with fragmented offerings.

CFPB fine makes Goldman’s plan to offload Apple Card that much harder

Article
Oct 24, 2024

The reputational damage could make issuers wary of taking on the card as they look for a new partner

How the Capital One-Discover merger would fare in a Harris or Trump administration

Article
Oct 24, 2024

The deal faces an uphill battle no matter who wins, but we think it has better odds under Trump

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Top 100 brands lose $200 billion in brand value, says Interbrand

Top 100 brands lose $200 billion in brand value, says Interbrand

Article
Oct 18, 2024

Apple remains the top brand around: But the tech giant saw its first decline in 20 years as competitors embrace AI more seamlessly.

Apple shifts focus to smart home AI expansion

Apple shifts focus to smart home AI expansion

Article
Oct 17, 2024

By using Siri and the Matter standard, Apple could dominate the IoT market with a seamless smart home ecosystem.

Klarna scores Apple Pay tie-up, leveling the playing field with Affirm

Article
Oct 17, 2024

It’s a large volume opportunity for the BNPL player and helps Klarna compete with. It can also help keep users loyal to Apple as its NFC tech opens up

How the GM card helps Barclays’ growth strategy

Article
Oct 15, 2024

The card will expand Barclays’ presence in the US credit card industry and help diversify its card volume

The Daily: The companies that are shaping the future of AI and what happens when your digital bank goes down

Audio
Oct 15, 2024

In today’s podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America’s recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

Uber eyes Cybercab partnership as autonomous vehicle market stalls

Article
Oct 15, 2024

Self-driving car companies might rely on ride share platforms until consumer accessibility expands and manufacturing costs drop. But this strategy could drive down wages for human drivers.

Apple TV+, with little room left for growth, joins Prime Video

Apple TV+, with little room left for growth, joins Prime Video

Article
Oct 11, 2024

Apple’s Prime Video deal draws the lines of power in streaming: Growth in SVOD is slowing significantly, leaving services little choice but to piggyback off larger platforms.

Xbox games arrive on Android after DOJ’s Google ruling

Article
Oct 11, 2024

Microsoft is taking advantage of Google’s antitrust ruling, enhancing its own mobile gaming strategy while increasing options for consumers.

US Buy Now, Pay Later Forecast 2024

US Buy Now, Pay Later Forecast 2024

Report
Oct 10, 2024

US buy now, pay later (BNPL) payment value will reach $94.29 billion in 2024. As the industry matures, user growth is becoming limited—forcing BNPL fintechs to find new avenues for growth.

The DOJ floats a Google breakup, foreshadowing drastic changes to search advertising

Article
Oct 09, 2024

If the DOJ breaks up Google, who would be king of search? A filing hinted at a potential breakup, but political uncertainties could slow plans.

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